---
title: 'Introducing Genlook Shoppable Video: Try-On Directly from Reels'
metaShorterTitle: 'New: Genlook Shoppable Video'
description: 'Boost engagement and conversions with Genlook Shoppable Video. Add TikTok/Reels-style videos to your store and let customers try on products directly from the video.'
date: '2026-04-27'
author: Thibault Mathian
category: Product Update
image: /blog/shoppable-video-feature.png
---

Video content is king, but turning views into sales has always been a challenge for fashion brands. Today, we're excited to announce a massive leap forward in e-commerce engagement: **Genlook Shoppable Video**.

This new companion app brings the engaging, swipeable experience of TikTok and Instagram Reels directly to your Shopify store—with a game-changing twist.

## The Power of Video Meets Virtual Try-On

With Genlook Shoppable Video, you can easily add short-form, vertical videos to your product pages or create dedicated video carousels anywhere on your store. But we didn't stop at just showing videos.

We've deeply integrated our core virtual try-on technology directly into the video player. 

Now, when a customer is watching a video of a model wearing your latest collection, they don't just have to imagine how it looks. With a single tap, they can **virtually try on the featured product directly from the video player**.

## Why Shoppable Video?

1. **Unmatched Engagement:** Short-form video is the most engaging content format available. By bringing it to your store, you keep customers browsing longer.
2. **Frictionless Shopping:** Customers can watch a video, see how the garment moves, and instantly try it on themselves without ever leaving the page.
3. **Higher Conversions:** Combining the emotional appeal of video with the personalized confidence of virtual try-on creates a powerful conversion engine.

## Seamless Integration

Genlook Shoppable Video is designed to work perfectly alongside your existing Genlook Virtual Try-On setup. 

- **Easy Video Management:** Upload your existing Reels or TikToks and tag the featured products.
- **Smart Placement:** Automatically display relevant videos on product pages or create curated playlists for your homepage.
- **Unified Experience:** The try-on experience flows naturally from the video, providing a seamless journey from inspiration to purchase.

## Get Started Today

Genlook Shoppable Video is now available on the Shopify App Store. We've included a very generous free tier so you can start experimenting with video commerce immediately.

Ready to transform your store's shopping experience?

[Get Genlook Shoppable Video on the Shopify App Store →](https://apps.shopify.com/genlook-shoppable-video)