---
title: Enhanced CRM Integration
publishedAt: '2025-12-24'
updatedAt: '2025-12-24'
noindex: false
canonicalPath: /changelog/enhanced-crm-integration
---

We've deepened our Shopify integration: captured leads now automatically sync to Shopify Customers with proper marketing consent flags. They are also automatically organized into native segments in your Shopify Admin for easy retargeting.


### Seamless Marketing Sync
Stop manually exporting CSVs. Our enhanced Shopify integration ensures your marketing stack is always up to date:
* **Native Customer Creation:** Leads are created directly in your Shopify admin.
* **Consent Flags:** Marketing consent is properly mapped to comply with GDPR and local regulations.
* **Smart Segments:** We automatically group Genlook users into a dedicated Shopify Segment, making it one-click easy to target them in Shopify Email, Klaviyo, or Omnisend.