---
title: Integrated Email Collection for Lead Generation
publishedAt: '2025-11-05'
updatedAt: '2025-11-05'
noindex: false
canonicalPath: /changelog/integrated-email-collection-lead-generation
---

Turn your virtual fitting room into a lead magnet. You can now collect emails from high-intent shoppers directly within the try-on experience using our new 'soft block' feature.

### Turn engagement into retention
Virtual try-on is incredibly engaging. Now, you can turn that engagement into a measurable marketing asset. 

By enabling the email collection feature, the try-on widget acts as a powerful lead magnet. Shoppers are highly motivated to see themselves in your products, making them much more likely to share their contact information compared to a standard newsletter popup.



[Read blog post →](/blog/turn-fitting-room-into-lead-magnet)