---
slug: aiuta
competitorName: Aiuta
title: 'Genlook vs Aiuta: Virtual Try-On APIs Compared'
description: >-
  Aiuta powers enterprise retailers like ASOS, with pricing behind a portal.
  Genlook is a standalone try-on API with public pricing. Compared line by line.
keywords:
  - Genlook vs Aiuta
  - Aiuta alternative
  - virtual try on API
  - virtual try on API comparison
  - fashion AI API
eyebrow: Aiuta alternative
h1: Genlook vs. Aiuta
tldr: >-
  Aiuta is enterprise try-on infrastructure with flagship deployments like ASOS.
  Genlook is a standalone try-on API with public pricing and a two-call
  quickstart, for any developer usage. Which fits depends on which of those you
  are.
primaryCtaText: Get API keys
primaryCtaHref: 'https://platform.genlook.app'
secondaryCtaText: Read the docs →
secondaryCtaHref: /docs/tryon-api/introduction
noindex: false
canonicalPath: /developers/vs/aiuta
---

<Verdict label="01 — The short verdict" title="Enterprise infrastructure, or a developer API." description="Both are serious try-on platforms with real deployments behind them. They differ in who they are built to onboard.">
  <VerdictColumn name="Aiuta" bestFor="Built for enterprise retail">
    <Point type="pro">Powers ASOS's try-on, plus About You, Alice + Olivia and Namshi</Point>
    <Point type="pro">Android, iOS and Flutter SDKs with a pre-built UI layer</Point>
    <Point type="con">No public pricing: plan prices sit behind the portal signup</Point>
    <Point type="con">Free tier not documented</Point>
    <Point type="con">Web SDK still listed as coming soon</Point>
  </VerdictColumn>
  <VerdictColumn name="Genlook" bestFor="Built for developers">
    <Point type="pro">Public pricing: $0.08 per try-on, $0.065 at 3,000+ credits</Point>
    <Point type="pro">5 free credits and keys issued self-serve, no sales call</Point>
    <Point type="pro">Two-call REST quickstart, webhooks or polling</Point>
    <Point type="pro">Any product type through one endpoint, for any usage</Point>
  </VerdictColumn>
</Verdict>

<ComparisonTable label="02 — Feature by feature" title="Where each API stands." subtitle="Checked against both platforms' public docs and announcements.">
  <Row feature="Pricing" desc="What a try-on costs" genlook="$0.08 public, $0.065 at 3,000+ credits" competitor="Not public; plans priced behind portal signup" highlightGenlook />
  <Row feature="Free start" desc="Trying before paying" genlook="5 free credits on signup" competitor="Not documented" highlightGenlook />
  <Row feature="Onboarding" desc="How you get access" genlook="Self-serve keys in minutes" competitor="Self-serve portal, enterprise sales in parallel" equal />
  <Row feature="Speed" desc="Time to a result" genlook="9.3s median" competitor="4-7s reported in its ASOS launch coverage" />
  <Row feature="Product types" desc="What can be tried on" genlook="Any product type, one endpoint" competitor="Apparel; no published category list" highlightGenlook />
  <Row feature="Integration" desc="How you connect" genlook="REST plus SDK, bring your own UI" competitor="Android, iOS, Flutter SDKs with pre-built UI; Web coming soon" />
  <Row feature="End-user data" desc="Lifecycle beyond the generation" genlook="User records, deletion API, image auto-expiry" competitor="Not publicly documented" highlightGenlook />
  <Row feature="Named deployments" desc="Who runs it in production" genlook="Genlook's own Shopify and WooCommerce apps run on it" competitor="ASOS, About You, Alice + Olivia, Namshi" />
</ComparisonTable>

<ExamplesGallery title="The part you can't compare on paper." note="Four generations from the Genlook engine on real product photos.">
  <ExampleItem example="dresses-cocktail-mini-dress--freya" href="/for/dresses" />
  <ExampleItem example="streetwear-oversized-hoodie--leo" href="/for/streetwear" />
  <ExampleItem example="denim-high-rise-straight-jeans--nadia" title="High-waisted jeans" href="/for/denim" />
  <ExampleItem example="outerwear-trench-coat--claire" title="Classic trench coat" href="/for/outerwear" />
</ExamplesGallery>

<ProseSection label="03 — The real difference" title="Who each platform is built to onboard">
Aiuta's credentials are real. Its try-on runs inside the ASOS app across roughly ten thousand products, with About You, Alice + Olivia and Namshi on the customer wall, and its mobile SDKs ship a complete pre-built UI, which is genuinely convenient if you are integrating into a native retail app. It has also opened a self-serve developer portal, so the old knock that Aiuta only talks through sales calls no longer holds.

What has not changed is the information asymmetry. Plan prices live behind the portal signup, a free tier is nowhere documented, and there is no published category list or data-lifecycle story. You can get in the door yourself now, but you still cannot price the project from the outside.

### How Genlook handles it

Genlook is a standalone try-on API, and it puts the whole picture on the page before you commit. A try-on costs $0.08, or $0.065 past 3,000 credits, published where everyone can read it. New accounts get 5 free credits, keys are issued self-serve, and the quickstart is two REST calls with webhooks for completion. One endpoint handles any product type, clothing, shoes, glasses, jewelry, wigs, and it serves any usage equally: the same API powers Genlook's own Shopify and WooCommerce apps, standalone consumer apps, kiosks and AI assistants via MCP. User records, a deletion API and per-product stats come included.

If you are a major retailer wanting a vendor to build alongside your team, Aiuta is shaped for that relationship. If you want to price the integration today and ship it this quarter, whatever you are building, that is the lane Genlook is built for.
</ProseSection>

<FeatureGrid label="04 — In practice" title="What the Genlook API is tuned for.">
  <Feature title="Public pricing" description="$0.08 per try-on, $0.065 at 3,000+ credits, on the pricing page, not behind a signup. Credits never expire." />
  <Feature title="Predictable speed" description="9.3s median per generation, async with webhooks or polling." />
  <Feature title="Any product type" description="Clothing, shoes, glasses, jewelry, hats, wigs: one endpoint covers them all, with no category parameter to get wrong." />
  <Feature title="Data lifecycle handled" description="End-user records, per-product try-on stats, a deletion endpoint for privacy requests, auto-expiring images." />
</FeatureGrid>

<Steps label="05 — Getting started" title="Two calls to your first try-on.">
  <Step number="1" title="Create a key" description="Self-serve at platform.genlook.app. New accounts start with 5 free credits." />
  <Step number="2" title="Upload and generate" description="POST the person photo, POST the try-on. Poll for the result or receive a webhook." />
  <Step number="3" title="Go live" description="Credits from $0.08, $0.065 at volume. Building something new? The startup program adds free credits." />
</Steps>

<Faq label="06 — FAQ" title="Questions, answered.">
  <FaqItem question="Is Aiuta still sales-led only?">
No, and this page will not pretend otherwise. Aiuta now runs a self-serve developer portal alongside its enterprise sales motion. The remaining difference is transparency: its plan prices sit behind the portal signup, while Genlook's pricing is public.
  </FaqItem>
  <FaqItem question="How do the prices compare?">
Only one side is comparable from the outside. Genlook charges $0.08 per try-on, dropping to $0.065 above 3,000 credits. Aiuta publishes no prices; you sign up to its portal or talk to sales to find out. If budget approval needs a number, that difference matters early.
  </FaqItem>
  <FaqItem question="Aiuta powers ASOS. Doesn't that settle quality?">
It proves Aiuta operates at enterprise scale, which is worth respecting. It does not tell you how either engine renders your catalog. Genlook's gallery above shows unretouched generations, and 5 free credits cover a test on your own product photos.
  </FaqItem>
  <FaqItem question="Do I need Aiuta's SDKs or Genlook's UI?">
Aiuta's mobile SDKs include a pre-built try-on UI, convenient for native apps, opinionated by design. Genlook is API-first: REST plus an SDK, and the interface stays yours, whether that is a web app, a native app, a kiosk or an agent. If you want a ready-made storefront widget instead, that is Genlook's Shopify and WooCommerce apps rather than the API.
  </FaqItem>
  <FaqItem question="Can I test Genlook without talking to anyone?">
Yes. Keys are self-serve, new accounts start with 5 free credits, and the quickstart is two REST calls. No demo call required.
  </FaqItem>
</Faq>

<CtaBlock
  title="Build try-on into your product."
  description="Self-serve keys, five free credits, and two API calls to your first generation."
  primaryText="Get API keys"
  primaryHref="https://platform.genlook.app"
  secondaryText="Read the docs"
  secondaryHref="/docs/tryon-api/introduction"
/>