---
slug: glasses
kind: product
title: Virtual Try-On for Eyewear | Genlook
description: >-
  Let shoppers try on glasses and sunglasses on their own face from any product
  page. Reduce returns, lift conversion, and build trust.
keywords:
  - virtual try-on glasses
  - eyewear virtual try-on
  - ar glasses try-on
  - virtual try-on sunglasses
h1: Virtual try-on for eyewear.
eyebrow: Eyewear
tldr: >-
  A frame lives or dies on the face wearing it. Genlook shows yours on the
  shopper's own face in seconds, scaled to their interpupillary distance, right
  on the product page, no app to download.
examples:
  - glasses-acetate-frames--mei
  - glasses-thin-metal-frames--mei
  - glasses-mirrored-sunglasses--mei
  - glasses-oversized-frames--mei
featuredExample: glasses-acetate-frames--mei
galleryTitle: 'Frame try-ons, generated.'
galleryNote: >-
  Same shopper photo, four different frames, each with the product photo it came
  from.
secondaryCtaText: Try it with a frame →
styles:
  - Acetate
  - Metal frames
  - Sunglasses
  - Oversized
  - Aviator
  - Round
  - Cat-eye
  - Rectangle
  - Progressive
useCases:
  - title: Product pages
    description: >-
      True frame width and fit on the shopper's face, scaled by interpupillary
      distance.
  - title: Style comparison
    description: >-
      Acetate, metal, cat-eye, aviator compared on their own face instead of a
      model's.
  - title: Frame launches
    description: >-
      Send launch emails to try-on pages and turn "will this suit my face?" into
      orders.
blogSlug: virtual-try-on-eyewear-shopify
internalLinks:
  glossarySlug: virtual-try-on
  roiCalculator: true
publishedAt: '2026-05-19'
updatedAt: '2026-05-19'
noindex: false
canonicalPath: /for/glasses
---

<PainSection
  label="02 · The problem with eyewear"
  title="The wrong face makes the right frame look wrong."
  description="A frame that's stunning in studio photography can sit completely wrong on a specific face, and that mismatch is the number one driver of eyewear returns. Static photos can't answer “too wide? too narrow? too much?” on the only face that matters."
  deckCaption="Swipe for the next frame, same face. Cards cycle on their own."
>
  <PainPoint>Two-thirds of online eyewear returns come down to fit</PainPoint>
  <PainPoint>Face shape can't be extrapolated from a model's lookbook shot</PainPoint>
  <PainPoint>Genlook answers on their face, in about five seconds</PainPoint>
</PainSection>

<Stats>
  <Stat value="−24%" label="returns on try-on eyewear orders" />
  <Stat value="+32%" label="conversion after a try-on" />
  <Stat value="6.2s" label="from their photo to the frames" accent />
  <Stat value="IPD-true" label="frame width scaled to their face" />
</Stats>

<StylesStrip
  label="03 · Every frame shape"
  title="From aviator to cat-eye, the shape holds."
  description="An oversized acetate isn't a thin metal round. The engine keeps each frame true on their face."
/>

<EngineSection
  label="04 · What the engine gets right"
  title="Built for frames, not filters."
  visualExample="glasses-mirrored-sunglasses--mei"
  visualCaption="Mirrored sunglasses, generated"
  visual2Example="glasses-thin-metal-frames--mei"
  visual2Caption="Thin metal frames, generated"
>
  <Feature
    title="Scaled to their face"
    description="Interpupillary distance sets the true frame width, so “it was too small” never survives to the returns desk."
  />
  <Feature
    title="Lenses keep their character"
    description="Tints, gradients, and mirrored coatings carry over. Sunglasses look like sunglasses, not gray rectangles."
  />
  <Feature
    title="Real landmarks, real perspective"
    description="The engine reads facial landmarks and renders true perspective and lighting, not a floating sticker."
  />
  <Feature
    title="Zero configuration"
    description="Upload your standard product photos. The engine extracts the frame and makes it try-on ready automatically."
  />
</EngineSection>

<UseCases label="05 · Where eyewear brands use it" />

<ProseSection
  label="06 · In depth"
  title="Fit drives two-thirds of eyewear returns."
  image="/try-on-examples/try-on-results/glasses-oversized-frames--mei.webp"
  imageCaption="Oversized frames, generated"
>
  Roughly [two-thirds of online eyewear returns](https://luna.io/blog/improve-online-engagement-and-conversion-with-fit-first-shopping-experiences/)
  come down to fit, and [47% of shoppers](https://alhena.ai/blog/ai-eyewear-optical-ecommerce/)
  don't have their measurements at hand when buying. Frame width relative to the face is most of
  the aesthetic decision with glasses, and it's the one thing studio photography can't show for
  the face that will wear them.

  Rendering the frame on the shopper's own photo, scaled by interpupillary distance, settles the
  too-wide-or-too-narrow question before the order. It works for optical and sun alike. The
  [live demo](https://demo.genlook.app) shows how frames and lens coatings render, and
  [what virtual try-on is](/glossary/virtual-try-on) covers the underlying technology.
</ProseSection>

<Faq label="07 · Eyewear, specifically" title="Asked by eyewear brands.">
  <FaqItem question="Do shoppers need to download an app to try frames on?">
    No. Genlook runs entirely inside the product page in the browser, on phones and desktops. The shopper uses their camera live or uploads a single front-facing photo.
  </FaqItem>
  <FaqItem question="How accurate is the fit on different face shapes?">
    The glasses engine detects facial landmarks and scales the frame to the wearer's interpupillary distance, so frames that are visibly too wide, too narrow, or too tall get caught before the order.
  </FaqItem>
  <FaqItem question="Will reflective or tinted lenses render correctly?">
    Yes. Tint and reflection cues are preserved, mirrored coatings included. A clean white-background product photo gives the cleanest extraction.
  </FaqItem>
  <FaqItem question="Can I disable try-on on specific products?">
    Yes. Try-on can be toggled per product or per collection from the dashboard, which is useful for cases and cleaning cloths.
  </FaqItem>
  <FaqItem question="Are shoppers' photos private?">
    Yes. Photos are encrypted, never used to train models, and deleted automatically after 7 days.
  </FaqItem>
  <FaqItem question="What does it cost?">
    The free plan includes 100 generations, enough to test your bestselling frames. Paid plans scale with monthly volume, and shoppers who only browse cost you nothing.
  </FaqItem>
</Faq>

<PlatformsStrip prompt="Runs wherever you sell." note="One engine, every storefront">
  <PlatformLink href="/shopify">Shopify app →</PlatformLink>
  <PlatformLink href="/woocommerce">WooCommerce plugin →</PlatformLink>
  <PlatformLink href="/developers">Try-On API for custom stores →</PlatformLink>
</PlatformsStrip>

<InternalLinks />

<CtaBlock
  title="Put your frames on every face."
  description="Free plan, 100 generations included. Works with the frame photos you already have."
  primaryText="Start free"
  primaryHref="/get-started"
  secondaryText="Try the live demo →"
  secondaryHref="https://demo.genlook.app"
/>