---
slug: hats
kind: product
title: Virtual Hat Try-On | Genlook
description: >-
  Add a try-on button to your hat and headwear pages. Caps, beanies, bucket
  hats, and headbands render perfectly on the shopper's head.
keywords:
  - virtual try-on hats
  - hat virtual try-on
  - cap virtual try-on
  - beanie try-on
h1: Virtual try-on for headwear.
eyebrow: Headwear
tldr: >-
  A hat is a face-shape decision made blind. Genlook puts your caps, beanies,
  and bucket hats on the shopper's own head in seconds, right on the product
  page.
examples:
  - hats-knit-beanie--maeve
  - hats-structured-cap--maeve
  - hats-bucket-hat--maeve
featuredExample: hats-bucket-hat--maeve
galleryTitle: 'Headwear try-ons, generated.'
galleryNote: >-
  Same shopper photo, three different hats, each with the product photo it came
  from.
secondaryCtaText: Try it with a cap →
styles:
  - Baseball cap
  - Beanie
  - Bucket hat
  - Trucker cap
  - Headband
  - Sun hat
  - Fedora
  - Knit cap
useCases:
  - title: Product pages
    description: >-
      Brim placement and crown fit shown on the shopper's own head, right next
      to add-to-cart.
  - title: Style comparison
    description: >-
      Cap, beanie, or bucket compared on their own face shape instead of a
      lookbook model's.
  - title: Drops & colorways
    description: >-
      Route new-color and seasonal drops to try-on pages and cut "didn't suit
      me" returns.
internalLinks:
  glossarySlug: virtual-try-on
  roiCalculator: true
publishedAt: '2026-05-19'
updatedAt: '2026-05-19'
noindex: false
canonicalPath: /for/hats
---

<PainSection
  label="02 · The problem with headwear"
  title="“Does this suit my face?” can't be photographed."
  description="A hat's fit is dominated by geometry the product photo doesn't have: the shopper's hairline, head shape, and crown volume. So headwear gets admired online and bought in person, unless the product page can put it on their head."
  deckCaption="Swipe for the next hat, same head. Cards cycle on their own."
>
  <PainPoint>Face-shape doubt is the silent killer of online hat sales</PainPoint>
  <PainPoint>A model's jawline tells the shopper nothing about their own</PainPoint>
  <PainPoint>Genlook resolves the doubt in one selfie, on the page</PainPoint>
</PainSection>

<Stats>
  <Stat value="−24%" label="returns on try-on headwear orders" />
  <Stat value="+32%" label="conversion after a try-on" />
  <Stat value="6.2s" label="from their photo to the hat" accent />
  <Stat value="Cap–bucket" label="every crown and brim shape" />
</Stats>

<StylesStrip
  label="03 · Every headwear shape"
  title="From beanie to fedora, the shape holds."
  description="A soft knit isn't a structured cap isn't a wide brim. The engine renders each type the way it actually sits."
/>

<EngineSection
  label="04 · What the engine gets right"
  title="An engine that knows a cap from a coat."
  visualExample="hats-structured-cap--maeve"
  visualCaption="Structured cap, generated"
  visual2Example="hats-knit-beanie--maeve"
  visual2Caption="Knit beanie, generated"
>
  <Feature
    title="Silhouette detected, not guessed"
    description="Structured cap, soft beanie, or bucket hat: the engine identifies the type and renders it accordingly."
  />
  <Feature
    title="Hairline and crown aware"
    description="The brim sits where it would in real life, over their hair volume, not pasted on the forehead."
  />
  <Feature
    title="2D photo in, worn look out"
    description="No 3D scans. Your standard catalog photos are all the engine needs."
  />
  <Feature
    title="One selfie, the whole rack"
    description="Returning shoppers reuse their photo across the store, so comparing three hats takes three clicks."
  />
</EngineSection>

<UseCases label="05 · Where headwear brands use it" />

<ProseSection
  label="06 · In depth"
  title="Hats are bought in person for a reason."
  image="/try-on-examples/try-on-results/hats-bucket-hat--maeve.webp"
  imageCaption="Bucket hat, generated"
>
  Headwear has no size-chart safety net: most hats are one-size, so the entire decision is "does
  this suit my face?" That's geometry the product photo doesn't carry, and it shows in the wider
  numbers, with [69% of online shoppers](http://feeds.mediapost.com/~r/search-marketing-daily/~3/9yLqB-3UIxE/retail-search-fit-recommendations-fail-to-curtai.html)
  struggling to get the right fit first time. In person, the mirror settles it in two seconds; a
  product page usually can't.

  Putting the hat on the shopper's own head from one selfie gives the page that mirror moment.
  The [live demo](https://demo.genlook.app) shows how caps, beanies and brims render, and
  [what virtual try-on is](/glossary/virtual-try-on) covers how the technology works.
</ProseSection>

<Faq label="07 · Headwear, specifically" title="Asked by headwear brands.">
  <FaqItem question="Does it work for both fitted caps and knit beanies?">
    Yes. The hat engine handles structured caps, soft knit beanies, bucket hats, and headbands without the merchant having to tag each SKU.
  </FaqItem>
  <FaqItem question="What about hairstyles? Does the hat sit on top of the hair correctly?">
    The engine accounts for the wearer's hairline and crown so the brim sits where it would in real life. Volume-heavy hairstyles sit higher, matching reality.
  </FaqItem>
  <FaqItem question="Do shoppers need to take a selfie every time?">
    No. Returning visitors reuse the photo they previously uploaded across the entire store. The second try-on is one click.
  </FaqItem>
  <FaqItem question="Do I need special product photos?">
    No. Standard catalog shots on a clean background are enough for the engine to extract the hat.
  </FaqItem>
  <FaqItem question="Are shoppers' photos private?">
    Yes. Photos are encrypted, never used to train models, and deleted automatically after 7 days.
  </FaqItem>
  <FaqItem question="What does it cost?">
    The free plan includes 100 generations, enough to test your bestsellers. Paid plans scale with monthly volume, and shoppers who only browse cost you nothing.
  </FaqItem>
</Faq>

<PlatformsStrip prompt="Runs wherever you sell." note="One engine, every storefront">
  <PlatformLink href="/shopify">Shopify app →</PlatformLink>
  <PlatformLink href="/woocommerce">WooCommerce plugin →</PlatformLink>
  <PlatformLink href="/developers">Try-On API for custom stores →</PlatformLink>
</PlatformsStrip>

<InternalLinks />

<CtaBlock
  title="Put your hats on every head."
  description="Free plan, 100 generations included. Works with the product photos you already have."
  primaryText="Start free"
  primaryHref="/get-started"
  secondaryText="Try the live demo →"
  secondaryHref="https://demo.genlook.app"
/>