# Genlook > Genlook is an AI virtual try-on platform for fashion e-commerce. It uses generative AI to render clothing, eyewear, jewelry, shoes, and more onto a shopper's own photo from standard 2D product images — no 3D models required. Available as a Shopify app, a WooCommerce plugin, a PrestaShop module, and a developer Try-On API. Blog and glossary links below point to the raw markdown (`.md`) version of each page, which mirrors the human-readable HTML at the same path without the `.md` suffix. ## Core pages - [Genlook — AI virtual try-on for Shopify](https://genlook.app/): Product overview: generative-AI try-on for apparel, no 3D models. - [Shopify virtual try-on](https://genlook.app/shopify): The Shopify app: install, pricing, how the widget works. - [WooCommerce virtual try-on](https://genlook.app/woocommerce): Virtual try-on plugin for WooCommerce stores. - [PrestaShop virtual try-on](https://genlook.app/prestashop): Virtual try-on module for PrestaShop. - [Try-On API for developers](https://genlook.app/developers): Hosted generative try-on API and SDK for any platform. - [Get started](https://genlook.app/get-started): Start free; pick your platform. - [Revenue estimator](https://genlook.app/revenue-estimator): Estimate conversion lift and returns saved from try-on. - [Brands using virtual try-on](https://genlook.app/brands-using-virtual-try-on): Directory of retailers shipping VTO. - [About Genlook](https://genlook.app/about): Who builds Genlook and why. - [Blog](https://genlook.app/blog): Guides on VTO, conversion, and returns for fashion e-commerce. - [Glossary](https://genlook.app/glossary): Definitions for VTO, AR, and AI-commerce terms. - [Documentation](https://genlook.app/docs): Developer and merchant docs. ## Reports - [State of Virtual Try-On Q2 2026](https://genlook.app/reports/state-of-virtual-try-on-q2-2026.md): What actually happens when stores add virtual try-on: first-party data from 577 Shopify stores and over 156,000 AI try-ons. Add-to-cart rates, shopper behavior, speed, and the categories shoppers try on most. ## Try-on by product category - [Virtual Try-On for Activewear | Genlook](https://genlook.app/for/activewear): Let shoppers try on leggings, sports bras, and matching sets on their own body. Increase confidence in the fit and lower your return rate. - [Virtual Try-On for Jeans & Denim | Genlook](https://genlook.app/for/denim): Let shoppers try on jeans and denim on their own body. Stop the "buy three sizes, return two" cycle and increase confident purchases. - [Virtual Try-On for Dresses | Genlook](https://genlook.app/for/dresses): Let shoppers try on dresses on their own body from any product page. Reduce returns, boost confidence, and lift conversion rates. - [Virtual Try-On for Colored Contacts | Genlook](https://genlook.app/for/eye-lenses): Let shoppers see colored contact lenses on their own eyes from any product page. Show true color and opacity, cut returns, and lift conversion. - [AI Virtual Try-On for Fashion Brands | Genlook](https://genlook.app/for/fashion-brands): Reduce returns and boost conversions for your fashion brand. Let customers see exactly how your apparel fits on their body. - [Virtual Try-On for Eyewear | Genlook](https://genlook.app/for/glasses): Let shoppers try on glasses and sunglasses on their own face from any product page. Reduce returns, lift conversion, and build trust. - [Virtual Hat Try-On | Genlook](https://genlook.app/for/hats): Add a try-on button to your hat and headwear pages. Caps, beanies, bucket hats, and headbands render perfectly on the shopper's head. - [Virtual Try-On for Jewelry | Genlook](https://genlook.app/for/jewelry): Let shoppers try on necklaces and earrings on their own face. Show exact chain lengths and pendant proportions to boost online jewelry sales. - [Virtual Try-On for Outerwear | Genlook](https://genlook.app/for/outerwear): Let shoppers try on winter coats, trench coats, and jackets on their own body. Show accurate proportions and boost high-ticket conversions. - [Virtual Try-On for Pet Clothing | Genlook](https://genlook.app/for/petwear): Let pet owners try dog clothes, cat harnesses, and petwear directly on a photo of their own pet. Highly viral and drives massive conversions. - [Virtual Try-On for Plus-Size Fashion | Genlook](https://genlook.app/for/plus-size): Give your plus-size shoppers the inclusive shopping experience they deserve. Let them see how clothes look on their actual body. - [Print on Demand Virtual Try-On | Genlook](https://genlook.app/for/print-on-demand): Sell more POD products without expensive photoshoots. Let customers try on your designs on their own photos instantly. - [Virtual Try-On for Streetwear | Genlook](https://genlook.app/for/streetwear): Let shoppers try on oversized hoodies, graphic tees, and streetwear jackets on their own body. Show exactly how the silhouette and drop shoulders will fit. - [Virtual Try-On for Swimwear | Genlook](https://genlook.app/for/swimwear): Let shoppers try on bikinis, one-pieces, and trunks on their own body. Build confidence and drastically reduce hygienic returns. - [Virtual Wig Try-On | Genlook](https://genlook.app/for/wigs): Let shoppers try on wigs, lace fronts, and hairpieces on their own face from any product page. Reduce returns and boost confidence. ## Blog - [Best Virtual Try-On Modules for PrestaShop](https://genlook.app/blog/best-virtual-try-on-modules-prestashop-2026.md): A practical comparison of virtual try-on modules and solutions that actually work with PrestaShop in 2026: technology, product categories, pricing, and how to choose for your store. - [ASOS Launches Hybrid Virtual Try-On](https://genlook.app/blog/asos-hybrid-virtual-try-on-aiuta.md): ASOS rolled out a hybrid virtual try-on with AIUTA: shoppers can try clothes on their own photo or on 20 diverse AI models. Here is what it means for independent merchants. - [Best Virtual Try-On Plugins for WooCommerce](https://genlook.app/blog/best-virtual-try-on-plugins-woocommerce-2026.md): A practical comparison of virtual try-on plugins that actually work with WooCommerce in 2026: technology, product categories, pricing, and how to choose for your store. - [Get a Zara-Style AI Fitting Room](https://genlook.app/blog/get-zara-style-ai-fitting-room.md): Zara's AI virtual fitting room set a new standard for fashion e-commerce. Here is how any independent store can offer the same experience, with less friction and no app. - [Google Universal Cart Explained](https://genlook.app/blog/google-universal-cart-what-merchants-should-do.md): Announced at Google I/O 2026, Universal Cart puts one AI-powered shopping cart across Search, Gemini, YouTube and Gmail. Here is what independent merchants need to do about it. - [Virtual Try-On for Swimwear](https://genlook.app/blog/virtual-try-on-swimwear.md): Swimwear is the most fit-sensitive category in fashion, and much of it is final sale. Learn how online swimwear brands use AI virtual try-on to build buying confidence. - [Colored Contact Lens Virtual Try-On](https://genlook.app/blog/colored-contact-lens-virtual-try-on-shopify.md): Colored contacts are a "will it suit me?" purchase. See how a virtual try-on that renders lens color on each shopper's own eye cuts returns and lifts conversion, with real before/after examples. - [Google Doppl Shuts Down](https://genlook.app/blog/google-doppl-shuts-down-migration.md): Google's experimental virtual try-on app Doppl closed on April 30, 2026. Here is what the migration to Search & Shopping means for brands and Shopify merchants. - [Virtual Try-On for Eyewear](https://genlook.app/blog/virtual-try-on-eyewear-shopify.md): Eyewear is the most mature virtual try-on category. Learn how Shopify brands use Generative AI to replicate the in-store experience and boost conversions by up to 400%. - [Virtual Try-On for Petwear](https://genlook.app/blog/virtual-try-on-petwear.md): Pet clothing is a rapidly growing DTC niche. Discover why brands are turning to AI virtual try-on to solve complex pet sizing, reduce returns, and boost sales. - [Virtual Try-On for Shoes](https://genlook.app/blog/virtual-try-on-shoes-shopify.md): Shoes have the highest return rate in e-commerce at 31.4%. Learn how Shopify brands are using AR and Generative AI virtual try-on to cut footwear returns by up to 64%. - [Virtual Try-On for Wigs](https://genlook.app/blog/virtual-try-on-wigs-shopify.md): Wigs have one of the highest return rates in beauty. Learn how Shopify brands are using AI virtual try-on to let shoppers test hairstyles and reduce returns. - [What is Virtual Try-On?](https://genlook.app/blog/what-is-virtual-try-on.md): Discover what virtual try-on (VTO) is, how augmented reality and generative AI power it, and its top use cases in fashion and e-commerce. - [Best Shopify Virtual Try-On Apps 2026](https://genlook.app/blog/best-virtual-try-on-apps-shopify-2026.md): We compared the leading Shopify virtual try-on apps for clothing, eyewear, jewelry, shoes, and beauty: which technology fits your products, what the vendors actually claim, and how to test them, with a clear disclosure of where we're biased. - [Shopify x ChatGPT Shopping Guide](https://genlook.app/blog/shopify-chatgpt-direct-shopping-how-to-prepare.md): ChatGPT Instant Checkout charges Shopify merchants 4% per in-chat order. How the integration works, when the fee applies (and when it doesn't), and how to optimize your store for AI discovery. - [12 AI Fashion Trends 2026](https://genlook.app/blog/12-ai-trends-revolutionizing-fashion-ecommerce-2026.md): AI shopping queries grew 4,700% in a year. From generative try-on to agentic commerce, here are the 12 AI trends moving fashion e-commerce in 2026, with the data behind each one. - [7 Strategies for Shopify Traffic](https://genlook.app/blog/7-proven-strategies-to-increase-traffic-shopify-fashion-store.md): Discover 7 proven strategies to increase high-quality traffic to your Shopify fashion store in 2026, featuring AI search optimization and virtual try-on. - [Virtual Fitting Rooms 2026 Transformation](https://genlook.app/blog/how-virtual-fitting-rooms-transform-ecommerce-retail-2026.md): Discover how AI and AR virtual fitting rooms are reshaping online retail in 2026. Learn about the benefits, technology, success stories, and implementation strategies for Shopify merchants. - [AI vs. Sizing Issues](https://genlook.app/blog/how-ai-fixes-ecommerce-sizing-returns.md): Online apparel returns hit 24.4%, and poor fit drives over half of them. How AI, computer vision, and generative virtual try-on are finally solving the sizing crisis for merchants in 2026. - [Add Virtual Try-On to Shopify: 5-Step Guide](https://genlook.app/blog/add-virtual-try-on-shopify-store.md): A step-by-step tutorial on adding Genlook AI Virtual Try-On to Shopify. Learn how to install, enable, configure your theme button, and analyze results in minutes. - [Lucy 2.0: Real-Time Virtual Try-On](https://genlook.app/blog/decart-ai-lucy-2-realtime-virtual-try-on.md): Decart AI just released Lucy 2.0, a real-time world transformation model that allows for live outfit changes in video. Here is what it means for fashion e-commerce. - [9 Virtual Try-On Examples 2026](https://genlook.app/blog/9-examples-virtual-try-on-retail-2026.md): How Zara, Nike, Gucci, Warby Parker, IKEA and independent stores actually use virtual try-on in 2026: what each implementation does, why it works, and what you can copy. - [Zara Launches AI Virtual Try-On](https://genlook.app/blog/zara-launches-ai-virtual-fitting-room-spain.md): Zara's new AI virtual try-on signals a major shift in fashion e-commerce. Here's what it means for Shopify merchants and how to compete. - [Psychology of Fashion Sales](https://genlook.app/blog/psychological-triggers-fashion-sales-2025.md): Master the art of persuasion with these 9 psychological triggers. Learn how to use Novelty, Scarcity, Social Proof, and more to convert browsers into buyers on your fashion store. - [UGC Reshaping Marketing 2025](https://genlook.app/blog/ugc-reshaping-content-marketing-2025.md): Explore how User-Generated Content (UGC) is transforming the marketing landscape, driving authenticity, and engaging Gen Z with cost-effective strategies. - [Best AI Tools for Dropshipping 2026](https://genlook.app/blog/10-ai-tools-dropshipping-automation-2025.md): The 11 AI tools for dropshipping that actually earn their subscription in 2026: sourcing, ad creative, dynamic pricing, support, and virtual try-on, with what each one automates. - [Genlook + Klaviyo: Fashion Growth Stack 2026](https://genlook.app/blog/genlook-klaviyo-growth-stack-2026.md): Discover how to unlock hyper-personalized marketing by combining Genlook's AI Virtual Try-On data with Klaviyo's powerful segmentation. - [9 AI Shopify Apps 2025](https://genlook.app/blog/9-ai-powered-shopify-apps-launched-in-2025.md): Discover the best new AI tools for Shopify in 2025, from Virtual Try-On to voice shopping and SEO automation. Boost efficiency and sales with these top apps. - [Virtual Shopping: AI, Benefits & 2026 Trends](https://genlook.app/blog/virtual-shopping-trends-2026.md): Virtual shopping blends AI, AR, and clienteling into one immersive experience. Discover the key technologies driving retail in 2026 and how to implement them on Shopify. - [40 Genlook FAQs: AI Virtual Try-On Shopify App](https://genlook.app/blog/40-frequently-asked-questions-virtual-try-on-shopify-genlook.md): Everything you need to know about Genlook, the generative AI virtual try-on solution for Shopify fashion brands. From installation and customization to pricing and analytics. - [Best Shopify Inventory Apps for Apparel Brands](https://genlook.app/blog/best-shopify-inventory-apps-apparel-brands-2025.md): Managing stock for a clothing brand is complex. Sizes, colors, and returns create chaos. Here are the top 5 inventory management apps specifically for fashion merchants. - [Virtual Fitting Room Market Report 2025](https://genlook.app/blog/virtual-fitting-room-market-report-2025.md): The 2025 market report is in: Virtual Fitting Rooms are projected to hit $13B by 2033. Here are the key statistics on consumer adoption, return rates, and why 70% of shoppers now expect this feature. - [Top 10 Shopify Apps for Clothing Stores](https://genlook.app/blog/top-10-shopify-apps-clothing-stores-usa-2025.md): Running a fashion brand in the US is competitive. Discover the 10 essential Shopify apps you need to increase sales, reduce returns, and build a loyal customer base in 2025. - [Reduce E-commerce Returns: 2025 Playbook](https://genlook.app/blog/how-to-reduce-returns-ecommerce-2025.md): The silent profit killer of 2025 is the return rate. Discover the data behind "bracketing," the cost of returns, and 5 strategies to fix it, including the rise of AI Virtual Try-On. - [Virtual Try-On 2025: Leading Brands](https://genlook.app/blog/brands-using-virtual-try-on-2025.md): Discover how top brands like Gucci, Walmart, and Nike are using Virtual Try-On to boost sales and reduce returns, and how you can too with Genlook. - [AI Virtual Try-On: How It's a Game-Changer](https://genlook.app/blog/ai-virtual-try-on-technology-guide.md): Deep dive into AI virtual try-on technology. Learn how computer vision and machine learning create realistic fashion previews. - [10 Product Page Optimization Tactics](https://genlook.app/blog/10-proven-tactics-optimize-shopify-product-pages-higher-conversions.md): Boost your Shopify sales with these 10 data-driven product page tactics. From psychology-based pricing to mobile optimization and virtual try-on, learn how to turn browsers into buyers. - [6 Virtual Sizing Tools 2026](https://genlook.app/blog/6-virtual-sizing-tools-fashion-retailers-2025.md): Online fashion returns run at 24.4%, and wrong sizing drives most of them. We compare the 6 leading virtual sizing and try-on tools, from AI body scanning to data-driven size advisors. - [Best Virtual Try-On Software](https://genlook.app/blog/best-virtual-try-on-software-2025.md): The leading virtual try-on software for fashion merchants, compared: GenLook, WANNA, 3DLOOK, Camweara, and Perfect Corp. Which technology fits your catalog and how hard each is to integrate. ## Glossary - [3D Body Model](https://genlook.app/glossary/3d-body-model.md): An adjustable digital mesh of the human body, generated from measurements or photos, used to simulate fit and sizing. - [Agentic Commerce](https://genlook.app/glossary/agentic-commerce.md): Shopping where an AI agent discovers, compares, and completes purchases on the shopper's behalf. - [AR Try-On](https://genlook.app/glossary/ar-try-on.md): A real-time experience that overlays 3D product models onto a live camera view of the shopper. - [Augmented Reality (AR)](https://genlook.app/glossary/augmented-reality.md): Technology that superimposes digital content (3D models, images, information) onto a live view of the real world. - [Bracketing](https://genlook.app/glossary/bracketing.md): Ordering the same item in several sizes or colors with the intent to keep one and return the rest. - [Diffusion Model](https://genlook.app/glossary/diffusion-model.md): A generative AI architecture that creates images by learning to reverse a gradual noising process. - [Drape](https://genlook.app/glossary/drape.md): The way a fabric hangs, folds, and flows when worn on a body. - [Flat Lay](https://genlook.app/glossary/flat-lay.md): A product photography style where the garment is laid flat and shot from directly above. - [Garment Transfer](https://genlook.app/glossary/garment-transfer.md): The AI process of rendering a clothing item from a product photo onto an image of a person. - [Ghost Mannequin](https://genlook.app/glossary/ghost-mannequin.md): A product photography technique that shows a garment in 3D shape with no visible model or mannequin. - [Image Inpainting](https://genlook.app/glossary/image-inpainting.md): Regenerating a masked region of an image while leaving the rest untouched. - [Image Segmentation](https://genlook.app/glossary/image-segmentation.md): A computer vision technique that divides an image into pixel-precise regions, such as a person, their clothing, and the background. - [Occlusion](https://genlook.app/glossary/occlusion.md): Hiding the right parts of a virtual object behind real-world elements that are closer to the viewer. - [Outfit Builder](https://genlook.app/glossary/outfit-builder.md): An e-commerce tool that lets shoppers combine multiple items into a complete, styled look. - [Pose Estimation](https://genlook.app/glossary/pose-estimation.md): Computer vision technology that detects the position of human body joints and landmarks in images or video. - [Real-Time Video Try-On](https://genlook.app/glossary/real-time-video-try-on.md): Generative AI try-on applied to a live video feed instead of a static photo, like a mirror that changes your outfit. - [Return Rate](https://genlook.app/glossary/return-rate.md): The percentage of sold items (or revenue) that customers send back, a core profitability metric in fashion e-commerce. - [Size Chart](https://genlook.app/glossary/size-chart.md): A table mapping garment measurements to label sizes, helping shoppers pick the right size before buying. - [Try-On Widget](https://genlook.app/glossary/try-on-widget.md): The embeddable UI component on a product page that lets shoppers launch a virtual try-on without leaving the site. - [Virtual Fitting Room](https://genlook.app/glossary/virtual-fitting-room.md): A digital experience that lets shoppers preview how clothing looks on them before buying online. - [Virtual Try-On (VTO)](https://genlook.app/glossary/virtual-try-on.md): Technology that lets shoppers preview how a product looks on them (or in their space) before buying. - [Visual Commerce](https://genlook.app/glossary/visual-commerce.md): The use of rich, interactive visual media (3D, AR, video, try-on) throughout the online shopping experience.