GENLOOK BOILERPLATE
Approved descriptions for articles, listings and captions. Copy as is.
Last updated: September 2026. Latest version: https://genlook.app/press

ONE LINE (18 words)
Genlook is an AI virtual try-on platform for fashion e-commerce: shoppers see any garment on their own photo before they buy.

SHORT (about 60 words)
Genlook is an AI virtual try-on platform for fashion e-commerce. A shopper uploads one photo and sees any garment in the catalog on their own body in under 10 seconds, on the store's product page and under the store's branding. Genlook runs on Shopify, WooCommerce, WordPress, PrestaShop and Shopline, and offers a Try-On API for developers. It was founded in 2025 by Thibault Mathian and is based in Grenoble, France.

LONG (about 110 words)
Genlook is an AI virtual try-on platform for fashion e-commerce. A shopper uploads one photo and sees any garment in the catalog on their own body in under 10 seconds, from the product images the store already has. The try-on runs on the store's own product page, in the store's language and under the store's branding. Every try-on is tracked through to the order, so brands can see which garments shoppers keep putting on themselves. Genlook runs on Shopify, WooCommerce, WordPress, PrestaShop and Shopline, and offers a Try-On API for developers. It is installed on more than 1,100 Shopify stores and holds a 5.0 rating on the Shopify App Store. Genlook was founded in 2025 by Thibault Mathian and is based in Grenoble, France.

NAME AND SPELLING
Genlook, or Genlook Virtual Try-On when naming the store app. One word, capital G, lowercase l. Not "GenLook", "Gen Look" or "Genlook AI".
Product name: Genlook Virtual Try-On (the store app), Genlook Try-On API (the developer API).

FOUNDER
Thibault Mathian, founder of Genlook. Available for interviews and comment on virtual try-on, AI in fashion retail, returns and conversion.

CONTACT
hello@genlook.app
Parakeet Labs SASU, operating as Genlook. 4 Rue de la République, 69001 Lyon, France. RCS Lyon, SIREN 105 375 349.