---
slug: swan
competitorName: Swan
title: 'Genlook vs Swan: Shopify Virtual Try-On Apps Compared'
description: >-
  Swan builds sizing profiles from body scans, priced with a share of sales.
  Genlook is one-photo visual try-on with flat pricing. Compared line by line.
keywords:
  - Genlook vs Swan
  - Swan alternative
  - virtual try on comparison
  - shopify virtual try on app
  - AI fitting room
eyebrow: Swan alternative
h1: Genlook vs. Swan
tldr: >-
  Swan asks shoppers for an account and a body scan, and returns exact
  measurements. Genlook asks for one photo and returns the look. They are
  different bets on what closes a sale. Here is how the two compare.
primaryCtaText: 'Install GenLook: AI Virtual Try On'
primaryCtaHref: >-
  https://apps.shopify.com/genlook-virtual-try-on?utm_source=g_landing&utm_medium=website
secondaryCtaText: Try the live demo →
secondaryCtaHref: 'https://demo.genlook.app'
noindex: false
canonicalPath: /shopify/vs/swan
---

<Verdict
  label="01 — The short verdict"
  title="Measurements or the mirror."
  description="Both apps attack the same doubt, 'will this fit me?', from opposite ends: Swan with numbers, Genlook with a picture."
>
  <VerdictColumn name="Swan" bestFor="Built around sizing">
    <Point type="pro">30-point body scan, sizing accurate to about 1cm</Point>
    <Point type="pro">Made-to-measure tier with full tailoring measurements</Point>
    <Point type="con">Shoppers must create an account and scan before trying on</Point>
    <Point type="con">Plans take a share of sales: $9/mo plus 3%, or $199/mo plus 1.75%</Point>
    <Point type="con">Onboarding needs your manufacturing data and tech packs</Point>
  </VerdictColumn>
  <VerdictColumn name="Genlook" bestFor="Built around the look">
    <Point type="pro">Guest flow: one photo, no account, no scan</Point>
    <Point type="pro">Flat pricing with a free plan, no share of sales</Point>
    <Point type="pro">Works from your existing product photos, no tech packs</Point>
    <Point type="pro">50+ languages and email capture built in</Point>
  </VerdictColumn>
</Verdict>

<ComparisonTable
  label="02 — Feature by feature"
  title="Where each app stands."
  subtitle="Checked against both App Store listings."
>
  <Row
    feature="Shopper flow"
    desc="What it takes to try something on"
    genlook="Upload one photo as a guest"
    competitor="Create an account, then a one-minute body scan"
    highlightGenlook
  />
  <Row
    feature="Pricing model"
    desc="What you pay"
    genlook="Flat plans: free, then from $19.99/mo"
    competitor="$9/mo plus 3% of Swan-powered sales"
    highlightGenlook
  />
  <Row
    feature="Revenue share"
    desc="Cut taken per sale"
    genlook="None"
    competitor="1.75% to 3%, depending on plan"
    highlightGenlook
  />
  <Row
    feature="Primary output"
    desc="What the shopper gets"
    genlook="Themselves wearing the garment"
    competitor="A size recommendation from measurements"
  />
  <Row feature="Made-to-measure" desc="Tailoring support" genlook="Not offered" competitor="Dedicated $495/mo tier" />
  <Row
    feature="Merchant onboarding"
    desc="What you provide"
    genlook="Enable products, done"
    competitor="Manufacturing data and tech packs"
    highlightGenlook
  />
  <Row
    feature="Languages"
    desc="What international shoppers see"
    genlook="50+ languages, auto-detected"
    competitor="English, per its listing"
    highlightGenlook
  />
  <Row
    feature="Track record"
    desc="App Store standing"
    genlook="5.0 stars, Built for Shopify"
    competitor="2.4 stars, live since 2023"
    highlightGenlook
  />
</ComparisonTable>

<ExamplesGallery
  title="The part you can't compare on paper."
  note="Four generations from the Genlook engine on real product photos."
>
  <ExampleItem
    example="dresses-cocktail-mini-dress--freya"
    href="/for/dresses"
  />
  <ExampleItem
    example="streetwear-oversized-hoodie--leo"
    href="/for/streetwear"
  />
  <ExampleItem
    example="denim-high-rise-straight-jeans--nadia"
    title="High-waisted jeans"
    href="/for/denim"
  />
  <ExampleItem
    example="outerwear-trench-coat--claire"
    title="Classic trench coat"
    href="/for/outerwear"
  />
</ExamplesGallery>

<ProseSection label="03 — The real difference" title="Two theories of buying confidence">
Swan treats fit as a measurement problem. The shopper creates a profile, runs a one-minute smartphone body scan, and Swan holds 30 measurements accurate to about a centimeter. From there it can recommend a size for every garment whose manufacturing data you have uploaded, and its $495 tier extends into full made-to-measure tailoring. For custom clothing, or technical garments where a centimeter genuinely decides a return, that machinery earns its keep.

The machinery has a price on both sides. Shoppers commit to an account and a scan before they see anything, and merchants feed in tech packs and garment measurements, then share 3% of Swan-powered sales on the $9 plan, or 1.75% on the $199 plan.

### How Genlook handles it

Genlook treats fit as a confidence problem. Most shoppers do not abandon a cart because they lacked a measurement; they abandon it because they could not picture themselves in the garment. So the flow is one photo, uploaded as a guest, and seconds later the shopper sees themselves wearing the product. No account, no scan, no manufacturing data, and flat pricing that starts free with no share of your sales.

If you sell made-to-measure or precision-fit garments, Swan is the sizing specialist and the comparison ends there. For ready-to-wear, the shorter path to "that looks good on me" is usually the one that converts.

</ProseSection>

<FeatureGrid label="04 — In practice" title="What Genlook is tuned for.">
  <Feature
    title="Zero-friction try-on"
    description="Guest flow, one photo, results in seconds. No account creation between the shopper and the product."
  />
  <Feature
    title="Add-to-cart"
    description="The widget flow ends at the cart. Each step is A/B tested against add-to-cart rate."
  />
  <Feature
    title="Every shopper's language"
    description="The widget detects each shopper's language and renders in it, with more than 50 languages covered. No setup."
  />
  <Feature
    title="Email capture"
    description="The email ask appears during the try-on. You choose when it triggers and what it says."
  />
</FeatureGrid>

<Steps label="05 — Switching" title="From Swan to Genlook, step by step.">
  <Step number="1" title="Install Genlook" description="From the Shopify App Store. The free plan needs no card." />
  <Step
    number="2"
    title="Swap the app embeds"
    description="In the theme editor, turn Swan's embed off and Genlook's on. No code changes."
  />
  <Step
    number="3"
    title="Check the funnel"
    description="Try-ons, captured emails and add-to-cart events report from the first session."
  />
</Steps>

<PricingSection label="06 — Genlook Pricing" />

<TrustStrip />

<Faq label="07 — FAQ" title="Questions, answered.">
  <FaqItem question="Do shoppers need an account to use Genlook?">
    No. Genlook runs as a guest flow: the shopper uploads a photo and sees the result, with nothing to sign up for. Swan
    requires an account and a body scan before the try-on, because its sizing profiles need somewhere to live.
  </FaqItem>
  <FaqItem question="Does Genlook take a percentage of my sales?">
    No. Genlook's plans are flat: a free plan, then $19.99, $29 and $99 per month by try-on volume. Swan's plans combine
    a monthly fee with a share of Swan-powered sales, 3% on the $9 plan and 1.75% on the $199 plan.
  </FaqItem>
  <FaqItem question="Does Genlook tell shoppers what size to order?">
    Not yet. Genlook shows the shopper how the garment looks on them; an AI size chart is coming. If centimeter-level
    sizing or made-to-measure is the core of your business, Swan is the specialist for that job.
  </FaqItem>
  <FaqItem question="What does Genlook need from me at onboarding?">
    Just your product catalog as it is. The engine works from your existing product photos, with no tech packs, garment
    measurements or manufacturing data to upload.
  </FaqItem>
  <FaqItem question="Will the widget slow my product pages?">
    No. Genlook loads after your page renders and adds nothing to your theme code, so your Core Web Vitals stay where
    they are.
  </FaqItem>
</Faq>

<InternalLinks />

<CtaBlock
  title="Try it on your own products."
  description="Install Genlook free on your Shopify store and compare it with your current setup on a theme preview."
  primaryText="Get the Shopify virtual try-on app"
  primaryHref="https://apps.shopify.com/genlook-virtual-try-on?utm_source=g_landing&utm_medium=website"
  secondaryText="Open the live demo"
  secondaryHref="https://demo.genlook.app"
/>