Artificial intelligence is reshaping how e-commerce brands grow, engage, and sell online. According to industry reports, AI adoption among online retailers has surged by more than 270% in the last three years, and Shopify merchants are leading this evolution.
Today’s AI-powered Shopify apps automate repetitive tasks, enhance personalization, and optimize store performance. From virtual try-on to content generation and visual merchandising, these latest Shopify apps launched in 2025 are helping brands create faster, sell smarter, and retain customers longer.
What Are the Best New AI Tools for Shopify Stores?
If you’re wondering what the best new AI tools for Shopify stores are or which AI content generation apps can simplify your workflow, here’s a look at nine must-try innovations shaping the future of digital retail.
1. Genlook – AI Virtual Try-On & Styling
What if your customers could try on clothes without ever stepping into a fitting room?
Genlook is the premier AI-powered Virtual Try-On (VTO) solution for Shopify fashion merchants in 2025. It integrates directly with your product pages, allowing customers to upload a photo of themselves and instantly see how your clothing looks on their body.
Why It Stands Out
- Realistic AI Generation: Uses advanced generative AI to realistically drape clothing, accounting for fit, texture, and lighting.
- Reduces Returns: By giving customers a clear visual of how an item looks on them, Genlook significantly lowers return rates caused by style mismatches.
- Boosts Conversion: Interactive try-on experiences keep users engaged longer and increase buyer confidence.
Best For
Fashion and apparel brands looking to decrease returns and provide a premium, personalized shopping experience.
2. Omakase.ai – Your AI Voice Shopping Assistant
What if every customer could talk to your Shopify store and get the perfect product recommendation instantly?
Omakase.ai brings voice commerce to online retail. It integrates with your product catalog and allows customers to speak naturally, asking for recommendations, comparing items, or finding the right size.
Why It Stands Out
- Creates a voice-first shopping experience that feels personal and intuitive.
- Uses AI to understand context and recommend products in real time.
- Boosts conversion rates by turning browsing into interactive conversations.
Best For
Stores with large or complex catalogs, such as electronics, home décor, or fashion, that want to stand out with a futuristic shopping experience.
3. Doran – Shoppable Videos and Reels
In 2025, video isn’t just for engagement, it’s for conversion. Doran lets your customers shop directly from your videos.
Doran transforms how brands use video by turning reels and product demos into shoppable experiences. With AI video tagging, it identifies items shown in videos and links them directly to product pages. Visitors can watch, tap, and buy — all within the same frame.
Why It Stands Out
- Bridges the gap between social media and e-commerce.
- Converts user-generated content (UGC) into sales-ready media.
- Uses AI analytics to track which videos drive the most engagement.
Best For
Fashion, beauty, or lifestyle brands that rely heavily on visual storytelling and want to use videos to enhance product discovery and conversion.
4. Picjam – AI Fashion Photography Generator
Skip the studio. Let AI create stunning, brand-ready visuals for your Shopify store.
Picjam uses AI to generate professional-grade product images and model shots for fashion retailers. Simply upload a basic image and the app produces polished visuals with consistent lighting, realistic models, and aesthetic backgrounds.
Why It Stands Out
- Cuts photo shoot costs and turnaround time dramatically.
- Maintains brand consistency across all visuals.
- Offers multiple creative options for different campaign styles.
Best For
Apparel and accessory brands that frequently release new collections and need high-quality, on-brand visuals quickly.
5. Shopify Knowledge Base – AI-Ready Store Information Hub
Even the smartest AI assistant is only as good as the information it’s trained on; this app makes that foundation flawless.
The Shopify Knowledge Base app helps brands build a structured, searchable data hub containing FAQs, shipping details, policies, and product info. This data feeds directly into AI tools like chatbots, customer assistants, and site search functions.
Why It Stands Out
- Improves accuracy and reliability of AI-generated responses.
- Enhances SEO through schema-rich, structured content.
- Reduces repetitive customer queries and manual support work.
Best For
Medium and large Shopify stores using multiple AI tools that need a single, reliable source of truth for product and policy information.
6. Melingo AI – Intelligent Sales Agent
Imagine if your store had a tireless salesperson who never sleeps: that’s Melingo AI.
Melingo AI is designed to assist customers instantly while improving sales efficiency. The app uses natural language processing (NLP) to understand buyer queries, showcase products, and help shoppers find the right fit — all through an intelligent chat interface.
Why It Stands Out
- Automates customer engagement, helping you close more sales.
- Delivers real-time product recommendations and stock updates.
- Multilingual capabilities let brands serve customers worldwide.
Best For
D2C brands and multi-category stores that receive high daily traffic and need quick, personalized responses without expanding their support teams.
7. Convi – AI Chatbot & Helpdesk
Automate your customer support without losing the human touch.
Convi merges AI-powered chat with a smart helpdesk platform built for Shopify. It automates up to 70% of routine customer queries, from “Where’s my order?” to “How do I return this item?”. Convi integrates directly with your Shopify dashboard, pulling real-time order data and product information.
Why It Stands Out
- Combines chatbot efficiency with live human escalation when needed.
- Uses generative AI to craft brand-aligned, conversational responses.
- Supports omnichannel communication across web, email, and social.
Best For
E-commerce businesses scaling customer service operations that need to balance automation with empathy.
8. Noryx – AI Growth & SEO Companion
SEO, automation, and smart analytics; all powered by AI to help your store grow organically.
Noryx focuses on optimizing your store’s visibility and content strategy. It automatically generates SEO metadata, image alt text, and structured data to enhance search rankings. Beyond that, it uses predictive analytics to identify underperforming products and optimize stock levels.
Why It Stands Out
- Saves hours of manual SEO and product optimization work.
- Improves organic reach through AI-written tags and descriptions.
- Offers actionable insights into inventory and performance trends.
Best For
Growing Shopify brands with large product catalogs aiming to improve organic traffic and automate backend operations.
9. Mearch AI – Smart E-Commerce Chatbot
Personalization meets prediction: Mearch AI turns customer chats into intelligent, data-driven shopping experiences.
Mearch AI uses generative AI and behavioral analytics to power real-time, contextual conversations. Integrated with Shopify checkout, it recommends upsells, adds items to cart, and even provides shipping updates within chat.
Why It Stands Out
- Learns from every interaction to improve personalization.
- Reduces drop-offs by assisting through the buying journey.
- Offers advanced analytics to measure engagement and conversion.
Best For
High-engagement Shopify stores that prioritize personalization and customer retention.
Why Use AI-Powered Shopify Apps?
In 2025, the e-commerce landscape moves too fast for manual management. AI-powered Shopify apps help store owners save time, cut costs, and make smarter business decisions. From generating high-converting visuals to automating chat support and SEO, these Shopify AI tools optimize every stage of the customer journey.
They not only improve operational efficiency but also enhance personalization, giving shoppers tailored recommendations, faster responses, and a better overall experience. By integrating the latest Shopify apps, brands can focus on creativity and growth while AI handles the heavy lifting behind the scenes.
How to Choose the Right AI-Powered Shopify Apps?
With hundreds of AI-powered Shopify apps available, choosing the right ones can feel overwhelming. Start by identifying the problem you want AI to solve — do you need faster customer support, better visuals, or smarter marketing automation?
Next, look for apps that integrate seamlessly with your store’s workflow and don’t slow down site performance. Check user reviews, pricing tiers, and scalability options before committing long-term. Most importantly, ensure the tool aligns with your brand voice and customer expectations.
| App Name | Primary Function | Best For |
|---|---|---|
| Genlook | AI Virtual Try-On | Fashion brands wanting to reduce returns |
| Omakase.ai | Voice shopping assistant | Stores with large catalogs |
| Doran | Shoppable videos | Fashion & lifestyle brands |
| Picjam | AI fashion photography | Apparel retailers |
| Shopify Knowledge Base | Store information hub | Large stores with AI tools |
| Melingo AI | Sales & chat automation | High-traffic stores |
| Convi | AI chatbot & helpdesk | Scaling D2C stores |
| Noryx | SEO & growth AI | Brands focusing on organic growth |
| Mearch AI | Predictive chatbot | Personalized stores |
Transform Your Customer Experience with Genlook
While all these AI-powered Shopify apps revolutionize how customers interact with your store, the ability to try before you buy remains the holy grail of fashion e-commerce.
Genlook bridges the gap between the fitting room and the digital screen. By allowing customers to visualize your products on their own bodies, you not only increase conversion rates but also build lasting trust and confidence in your brand.
- Simplify the buying decision.
- Reduce costly returns.
- Create a fun, memorable shopping experience.
Install Genlook on Shopify today and turn every visit into a confident purchase.