genlook
GenLookAI TRY ON

Privacy Policy

Effective Date: September 25, 2025

This Privacy Policy describes how genlook ("we", "us", or "our") collects, uses, and discloses your information in connection with your use of our Shopify application (the "App").

1. Introduction

We are committed to protecting the privacy of our users, which include both Shopify merchants who install our App ("Merchants") and their customers who use the virtual try-on feature ("Customers"). This policy outlines our practices concerning the collection, use, and protection of personal data. By installing our App or using its features, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect information necessary to provide and improve our services. This includes:

  • Information from Merchants: When you install the App, we automatically access certain information from your Shopify account, such as your name, email address, shop domain, and contact information. We use this to provide our service, for billing, and for support.
  • Information from Customers: To use the virtual try-on feature, Customers voluntarily upload a photograph of themselves. Our App processes this photo along with a product image to generate a new "try-on" image.

3. How We Use Your Information

We use the collected information for the following purposes:

  • To Provide the Service: The primary use of a Customer's uploaded photo and the Merchant's product image is to generate the virtual try-on image.
  • To Improve and Maintain the App: We use aggregated and anonymized data to monitor performance, diagnose technical issues, and improve the user experience.
  • For Communication and Support: We use Merchant contact information to communicate important updates, billing information, and to provide customer support.

4. Data Sharing and Third-Party Services

We do not sell or rent personal information. We may share information with trusted third-party service providers solely for the purpose of operating our App. Our providers are:

  • Shopify: Our App is built on the Shopify platform, and we process data in accordance with Shopify's API terms.
  • Render: Our backend infrastructure and database are hosted on Render. All data is encrypted at rest and in transit.
  • Google AI Services (Gemini): We send the Customer's photo and the selected product image to Google's AI services to perform the core function of generating the try-on image.
  • Sentry: We use Sentry for real-time error tracking and crash reporting to help us identify and fix issues within the App. This may include anonymized usage data but not personal photos.
  • Crisp: We use Crisp as our customer support platform. Communications between Merchants and our support team are processed through Crisp.

We have verified that these third parties have robust privacy and security standards in place.

5. AI Model Training

We are committed to user privacy. We DO NOT use any Customer photos or generated try-on images to train or improve our AI models. All data processed by our AI provider is used solely to generate the requested image and is not retained for other purposes.

6. Data Security

We take the security of your data very seriously. We implement industry-standard security measures to protect your information from unauthorized access, alteration, or disclosure. This includes:

  • Encryption: All data, including uploaded photos, is encrypted in transit using SSL/TLS and encrypted at rest on our servers.
  • Access Controls: Access to personal data is strictly limited to authorized personnel who require it to perform their job functions.

7. Data Retention and Deletion

  • Merchant Information: We retain Merchant information for as long as the App is installed on your store and as required for legal or accounting purposes.
  • Customer Photos and Generated Images: To provide a consistent user experience, Customer-uploaded photos and the resulting AI-generated images are temporarily stored on our secure servers. They are automatically and permanently deleted one (1) week after their creation.

Users have the right to request access to, correction of, or deletion of their personal data. Merchants can uninstall the App to revoke access to their data. For specific requests, please contact us.

8. Children's Privacy

Our App is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify Merchants of any significant changes by email or through the App's interface. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us at: