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genlook
GenlookAI try-on

Privacy Policy (Merchants)

Effective Date: January 21, 2026

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This Privacy Policy describes how genlook ("we", "us", or "our") collects, uses, and discloses information in connection with your installation and use of our Shopify application (the "App"). This policy is directed at Merchants (Store Owners).

1. Introduction

As a Shopify Merchant, you trust us with your store data and your customers' experience. We are committed to protecting this information. When you install the App, you act as the Data Controller for your customers' data, and we act as the Data Processor.

2. Information We Collect from Merchants

  • Shopify Account Info: Name, email address, shop domain, and contact details (via Shopify API).
  • Billing Information: We do not store credit card details directly; billing is handled via Shopify's Billing API.
  • Studio Assets: If you use the Genlook Studio to generate marketing images, we process the model photos and product images you upload.
  • Customer Data (On your behalf): We collect and process your customers' photos and emails (if enabled) to provide the Virtual Try-On service. Note: You do not have access to view customer uploaded photos or generated try-on results. Even when customers use the "Share" feature to send results to friends, this does not grant you access to view these images. See the Widget Privacy Policy for details.

3. How We Use Merchant Information

  • To provide and operate the Service (generating AI images).
  • To process billing and subscription management.
  • To communicate with you regarding updates, support, or billing issues.
  • To provide you with analytics (e.g., "35% conversion uplift").

4. Data Processing & Security

We adhere to strict data security standards:

  • Encryption: All data is encrypted in transit (TLS) and at rest.
  • Data Retention: Customer photos are automatically deleted after 7 days. Merchant account data is retained as long as the App is installed.
  • AI Training: We DO NOT use your or your customers' data to train our AI models.

5. Third-Party Subprocessors

We use the following trusted services to run our infrastructure:

  • Shopify: Platform and Billing.
  • Google Cloud (Vertex AI): Image generation (Enterprise-grade privacy).
  • Render: Server hosting.
  • PostHog: Product analytics.
  • Sentry: Error monitoring.
  • Crisp: Customer support chat.

6. Your Privacy Policy (Template)

Since you are the Data Controller, you may need to update your store's privacy policy to inform your customers about the Virtual Try-On feature. You can copy/paste the section below:

Suggested Text for Your Privacy Policy:

Virtual Try-On Feature

Our store uses GenLook, a virtual try-on application that allows you to see how products look on you before making a purchase.

How it works: When you choose to use the virtual try-on feature, you will be asked to upload a photo of yourself. This photo is processed securely using artificial intelligence to generate a virtual try-on image.

Data Privacy: Your uploaded photo and the generated result are processed solely for this purpose and are automatically deleted after 7 days. Your photos are NOT used to train AI models.

For more details, please refer to the Genlook Widget Privacy Policy.

7. Contact Us

8. Legal

Publisher: Genlook, 17 Rue Maurice Gignoux, 38000 Grenoble, France.
Hosting: Vercel Inc., Covina, CA, USA.