Glossary
Fashion Tech Glossary
Clear definitions for the technology behind virtual fitting rooms, AR try-on, and AI-powered e-commerce.
3
- 3D Body Model
- An adjustable digital mesh of the human body, generated from measurements or photos, used to simulate fit and sizing.
A
- Agentic Commerce
- Shopping where an AI agent discovers, compares, and completes purchases on the shopper's behalf.
- AR Try-On
- A real-time experience that overlays 3D product models onto a live camera view of the shopper.
- Augmented Reality (AR)
- Technology that superimposes digital content (3D models, images, information) onto a live view of the real world.
B
- Bracketing
- Ordering the same item in several sizes or colors with the intent to keep one and return the rest.
D
- Diffusion Model
- A generative AI architecture that creates images by learning to reverse a gradual noising process.
- Drape
- The way a fabric hangs, folds, and flows when worn on a body.
F
- Flat Lay
- A product photography style where the garment is laid flat and shot from directly above.
G
- Garment Transfer
- The AI process of rendering a clothing item from a product photo onto an image of a person.
- Ghost Mannequin
- A product photography technique that shows a garment in 3D shape with no visible model or mannequin.
I
- Image Inpainting
- Regenerating a masked region of an image while leaving the rest untouched.
- Image Segmentation
- A computer vision technique that divides an image into pixel-precise regions, such as a person, their clothing, and the background.
O
- Occlusion
- Hiding the right parts of a virtual object behind real-world elements that are closer to the viewer.
- Outfit Builder
- An e-commerce tool that lets shoppers combine multiple items into a complete, styled look.
P
- Pose Estimation
- Computer vision technology that detects the position of human body joints and landmarks in images or video.
R
- Real-Time Video Try-On
- Generative AI try-on applied to a live video feed instead of a static photo, like a mirror that changes your outfit.
- Return Rate
- The percentage of sold items (or revenue) that customers send back, a core profitability metric in fashion e-commerce.
S
- Size Chart
- A table mapping garment measurements to label sizes, helping shoppers pick the right size before buying.
T
- Try-On Widget
- The embeddable UI component on a product page that lets shoppers launch a virtual try-on without leaving the site.
V
- Virtual Fitting Room
- A digital experience that lets shoppers preview how clothing looks on them before buying online.
- Virtual Try-On (VTO)
- Technology that lets shoppers preview how a product looks on them (or in their space) before buying.
- Visual Commerce
- The use of rich, interactive visual media (3D, AR, video, try-on) throughout the online shopping experience.
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