Garment Transfer

The AI process of rendering a clothing item from a product photo onto an image of a person.

What is garment transfer?

Garment transfer (also called virtual dressing or image-based try-on) is the process of taking an image of a clothing item and rendering it onto a photo of a person, adapting it to their pose, body shape, and the lighting of the original photo.

It works from standard 2D product photos (on-model shots, flat lays, or ghost mannequin images) rather than requiring a 3D model per product.

Garment transfer: product photo plus person photo produces a try-on image
Garment transfer: product photo plus person photo produces a try-on image

How it works

  1. Person parsing: image segmentation identifies the body, hair, and the clothes currently worn.
  2. Pose understanding: pose estimation maps shoulders, waist, and limbs so the garment lands at the right scale and angle.
  3. Garment encoding: the product photo is analyzed for shape, fabric texture, and construction details.
  4. Generation: a diffusion model repaints the clothing region via image inpainting, synthesizing drape, wrinkles, and shadows consistent with the scene.

Main challenges

  • Drape: fabric folds differently on every body; folds must be synthesized, not copied from the product photo.
  • Detail fidelity: logos, prints, and text must survive the transfer without warping.
  • Occlusion: crossed arms, hair, or bags must stay in front of the new garment.
  • Identity preservation: face, body, and background must remain unchanged; only the clothing region is modified.

Garment transfer vs. 3D try-on

Garment transfer3D / AR try-on
Input per product2D product photos3D asset per SKU
Typical productsApparelRigid items (glasses, watches, shoes)
OutputStatic generated imageLive camera overlay

FAQ

Questions, answered.

Is garment transfer the same as virtual try-on?

Garment transfer is the underlying technique; virtual try-on is the user-facing feature built on it. For apparel, garment transfer is what runs behind a try-on widget.

Related terms

Virtual Fitting Room
A digital experience that lets shoppers preview how clothing looks on them before buying online.
Diffusion Model
A generative AI architecture that creates images by learning to reverse a gradual noising process.
Image Inpainting
Regenerating a masked region of an image while leaving the rest untouched.
Image Segmentation
A computer vision technique that divides an image into pixel-precise regions, such as a person, their clothing, and the background.
Drape
The way a fabric hangs, folds, and flows when worn on a body.

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