Growth Tips for Fashion E-Commerce

Learn how to boost conversions, reduce returns, and stay competitive with AI-powered virtual try-on technology.

Oct 2026

How to Add AI Virtual Try-On to Your App With an APIGenerate a photo of a person wearing a specific garment, pair of glasses or necklace with one API call. Architecture, code in TypeScript, cURL and Python, mobile apps, costs and the mistakes to avoid.

GUIDE→Oct 2026

Does Virtual Try-On Reduce Returns? What the Research ShowsOne randomized field experiment, a handful of academic studies and a lot of unsourced vendor numbers. What the evidence on virtual try-on and returns actually says, which returns it can affect, and how to measure it yourself.

INDUSTRY→Oct 2026

The 8 Best Shopify Size Chart Apps in 2026, ComparedWe compared the leading Shopify size chart apps on pricing, size recommendations, AI features and Built for Shopify status, using App Store data read in October 2026, with a clear disclosure of where we're biased.

TOOLS→Oct 2026

Virtual Try-On Safety Classifier: An Open Model for Content ModerationWe open-sourced the Virtual Try-On Safety Classifier, an Apache-2.0 model that reads product photos and predicts what a virtual try-on of that product would show. Why NSFW detectors miss this, how we built it, and how it scores.

TECHNOLOGY→Oct 2026

OpenAI Adds a Virtual Try-On Button to ChatGPT ShoppingChatGPT users can now see clothes and accessories on themselves from a selfie. The feature lives inside ChatGPT only, and purchases still happen on the retailer's own website.

NEWS→Sep 2026

The Best Virtual Try-On APIs in 2026 (Benchmarked)We ran 10 virtual try-on APIs on the same 10 shopper photos and garments. Price, speed, garment fidelity and failures side by side, plus the rest of the market, as of September 2026.

COMPARISON→Sep 2026

Qwen-Image-2.1 for Virtual Try-On: Test ResultsAlibaba open-sourced Qwen-Image-2.1 on September 20, 2026. We ran it on eight try-on pairs next to Google's Vertex AI virtual try-on model. Results, cost, and the licence catch.

TECHNOLOGY→Jul 2026

The 7 Best Virtual Try-On Modules for PrestaShop (2026)A practical comparison of virtual try-on modules and solutions that actually work with PrestaShop in 2026: technology, product categories, pricing, and how to choose for your store.

COMPARISON→Jul 2026

ASOS Launches Hybrid Virtual Try-On: Your Photo or 20 Diverse AI ModelsASOS rolled out a hybrid virtual try-on with AIUTA: shoppers can try clothes on their own photo or on 20 diverse AI models. Here is what it means for independent merchants.

NEWS→Jul 2026

The 7 Best Virtual Try-On Plugins for WooCommerce (2026)A practical comparison of virtual try-on plugins that actually work with WooCommerce in 2026: technology, product categories, pricing, and how to choose for your store.

COMPARISON→Jul 2026

How to Get a Zara-Style AI Fitting Room on Your Own StoreZara's AI virtual fitting room set a new standard for fashion e-commerce. Here is how any independent store can offer the same experience, with less friction and no app.

GUIDE→Jul 2026

Google's Universal Cart: After Try-On, Google Wants the Whole CheckoutAnnounced at Google I/O 2026, Universal Cart puts one AI-powered shopping cart across Search, Gemini, YouTube and Gmail. Here is what independent merchants need to do about it.

NEWS→Jul 2026

Virtual Try-On for Swimwear: The Guide for Online StoresSwimwear is the most fit-sensitive category in fashion, and much of it is final sale. Learn how online swimwear brands use AI virtual try-on to build buying confidence.

TECHNOLOGY→Jul 2026

Colored Contact Lens Virtual Try-On: A Guide for Online SellersColored contacts are a "will it suit me?" purchase. See how a virtual try-on that renders lens color on each shopper's own eye cuts returns and lifts conversion, with real before/after examples.

GUIDE→May 2026

Google Doppl Shuts Down: The Big Migration to Search & ShoppingGoogle's experimental virtual try-on app Doppl closed on April 30, 2026. Here is what the migration to Search & Shopping means for brands and Shopify merchants.

NEWS→May 2026

Virtual Try-On for Eyewear on Shopify: The Complete GuideEyewear is the most mature virtual try-on category. Learn how Shopify brands use Generative AI to replicate the in-store experience and boost conversions by up to 400%.

TECHNOLOGY→May 2026

Virtual Try-On for Petwear: Why Pet Apparel is the Next Major E-Commerce CategoryPet clothing is a rapidly growing DTC niche. Discover why brands are turning to AI virtual try-on to solve complex pet sizing, reduce returns, and boost sales.

TECHNOLOGY→May 2026

Virtual Try-On for Shoes on Shopify: Sneakers, Boots, and HeelsShoes have the highest return rate in e-commerce at 31.4%. Learn how Shopify brands are using AR and Generative AI virtual try-on to cut footwear returns by up to 64%.

TECHNOLOGY→May 2026

Virtual Try-On for Wigs and Hairstyles: The Ultimate Shopify GuideWigs have one of the highest return rates in beauty. Learn how Shopify brands are using AI virtual try-on to let shoppers test hairstyles and reduce returns.

TECHNOLOGY→May 2026

What is Virtual Try-On? Definition, Types, and Use CasesDiscover what virtual try-on (VTO) is, how augmented reality and generative AI power it, and its top use cases in fashion and e-commerce.

TECHNOLOGY→May 2026

The 6 Best Virtual Try-On Apps for Shopify in 2026, by Product CategoryWe compared the leading Shopify virtual try-on apps for clothing, eyewear, jewelry, shoes, and beauty: which technology fits your products, what the vendors actually claim, and how to test them, with a clear disclosure of where we're biased.

TOOLS→Mar 2026

Shopify x ChatGPT: How Instant Checkout Works, the 4% Fee, and How to PrepareChatGPT Instant Checkout charges Shopify merchants 4% per in-chat order. How the integration works, when the fee applies (and when it doesn't), and how to optimize your store for AI discovery.

STRATEGY→Mar 2026

The 12 AI Trends Reshaping Fashion E-commerce in 2026 (With the Numbers)AI shopping queries grew 4,700% in a year. From generative try-on to agentic commerce, here are the 12 AI trends moving fashion e-commerce in 2026, with the data behind each one.

INDUSTRY→Mar 2026

7 Proven Strategies to Increase Traffic to Your Shopify Fashion Store in 2026Discover 7 proven strategies to increase high-quality traffic to your Shopify fashion store in 2026, featuring AI search optimization and virtual try-on.

STRATEGY→Feb 2026

How Virtual Fitting Rooms Are Transforming E-commerce Retail in 2026Discover how AI and AR virtual fitting rooms are reshaping online retail in 2026. Learn about the benefits, technology, success stories, and implementation strategies for Shopify merchants.

INDUSTRY→Feb 2026

Can AI Finally Fix Fashion's Biggest Headache? The Future of SizingUS online apparel returns run around 24%, and size and fit is the top reason. How data prediction, body scanning and generative virtual try-on each tackle a different part of the sizing problem.

INDUSTRY→Jan 2026

How to Add Virtual Try-On to Your Shopify Store in 5 Steps (No 3D Models Needed)A step-by-step tutorial on adding Genlook AI Virtual Try-On to Shopify. Learn how to install, enable, configure your theme button, and analyze results in minutes.

GUIDE→Jan 2026

Decart AI's Lucy 2.0: The Real-Time Video Virtual Try-On RevolutionDecart AI just released Lucy 2.0, a real-time world transformation model that allows for live outfit changes in video. Here is what it means for fashion e-commerce.

INDUSTRY→Jan 2026

9 Real Virtual Try-On Examples in Retail: Zara, Nike, Gucci & More (2026)How Zara, Nike, Gucci, Warby Parker, IKEA and independent stores actually use virtual try-on in 2026: what each implementation does, why it works, and what you can copy.

TECHNOLOGY→Jan 2026

Zara Launches AI Virtual Try-On: A Wake-Up Call for Fashion E-CommerceZara's new AI virtual try-on signals a major shift in fashion e-commerce. Here's what it means for Shopify merchants and how to compete.

INDUSTRY→Dec 2025

9 Psychological Triggers to Skyrocket Your Fashion Sales in 2025Master the art of persuasion with these 9 psychological triggers. Learn how to use Novelty, Scarcity, Social Proof, and more to convert browsers into buyers on your fashion store.

STRATEGY→Dec 2025

What Is User-Generated Content (UGC) and How Is It Reshaping Marketing in 2025?Explore how User-Generated Content (UGC) is transforming the marketing landscape, driving authenticity, and engaging Gen Z with cost-effective strategies.

STRATEGY→Dec 2025

The 11 Best AI Tools for Dropshipping in 2026 (Tested on Shopify)The 11 AI tools for dropshipping that actually earn their subscription in 2026: sourcing, ad creative, dynamic pricing, support, and virtual try-on, with what each one automates.

TOOLS→Dec 2025

Genlook + Klaviyo: The Ultimate Fashion Growth Stack for 2026Discover how to unlock hyper-personalized marketing by combining Genlook's AI Virtual Try-On data with Klaviyo's powerful segmentation.

STRATEGY→Dec 2025

9 AI-Powered Shopify Apps Launched in 2025 Redefining E-CommerceDiscover the best new AI tools for Shopify in 2025, from Virtual Try-On to voice shopping and SEO automation. Boost efficiency and sales with these top apps.

TOOLS→Dec 2025

What Is Virtual Shopping? Benefits, AI Examples & 2026 TrendsVirtual shopping blends AI, AR, and clienteling into one immersive experience. Discover the key technologies driving retail in 2026 and how to implement them on Shopify.

INDUSTRY→Dec 2025

40 Frequently Asked Questions about Genlook: The AI Virtual Try-On Shopify AppEverything you need to know about Genlook, the generative AI virtual try-on solution for Shopify fashion brands. From installation and customization to pricing and analytics.

GUIDE→Dec 2025

Best Shopify Inventory Management Apps for Apparel Brands (2025)Managing stock for a clothing brand is complex. Sizes, colors, and returns create chaos. Here are the top 5 inventory management apps specifically for fashion merchants.

TOOLS→Dec 2025

Top 10 Shopify Apps for Clothing Stores in the United States (2025)Running a fashion brand in the US is competitive. Discover the 10 essential Shopify apps you need to increase sales, reduce returns, and build a loyal customer base in 2025.

TOOLS→Nov 2025

How to Reduce Returns in E-commerce: The 2025 PlaybookThe silent profit killer of 2025 is the return rate. Discover the data behind "bracketing," the cost of returns, and 5 strategies to fix it, including the rise of AI Virtual Try-On.

STRATEGY→Nov 2025

The State of Virtual Try-On in 2025: Brands Leading the ChargeDiscover how top brands like Gucci, Walmart, and Nike are using Virtual Try-On to boost sales and reduce returns, and how you can too with Genlook.

INDUSTRY→Oct 2025

AI Virtual Try-On Technology: How It Works and Why It's Game-ChangingDeep dive into AI virtual try-on technology. Learn how computer vision and machine learning create realistic fashion previews.

TECHNOLOGY→Feb 2025

10 Proven Tactics to Optimize Shopify Product Pages for Higher ConversionsBoost your Shopify sales with these 10 data-driven product page tactics. From psychology-based pricing to mobile optimization and virtual try-on, learn how to turn browsers into buyers.

STRATEGY→Jan 2025

The 6 Best Virtual Sizing Tools for Fashion Retailers (2026 Update)Online fashion returns run at 24.4%, and wrong sizing drives most of them. We compare the 6 leading virtual sizing and try-on tools, from AI body scanning to data-driven size advisors.

TECHNOLOGY→Jan 2025

Best Virtual Try-On Software for Fashion: A Merchant's Guide (2026 Update)The leading virtual try-on software for fashion merchants, compared: GenLook, WANNA, 3DLOOK, Camweara, and Perfect Corp. Which technology fits your catalog and how hard each is to integrate.

TECHNOLOGY→

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