Genlook vs. Antla
Both apps offer AI virtual try-on for Shopify, but they serve different goals.
See why Genlook is the preferred Antla alternative for brands focused on conversion, content creation, and global growth.
The Short Verdict
Antla
Best for social sharing incentives
- ✓Good for social viral loops (share for discount)
- ✓Focus on "share the look"
- ✗No free plan (Paid only)
- ✗English only
- ✗No Merchant Studio
Genlook
Best for conversion & content creation
- ✓Merchant Studio to generate marketing assets
- ✓Free Plan Available to start
- ✓Lead Gen tools (email collection)
- ✓Multi-language (EN, FR, ES, ZH)
- ✓Advanced Funnel Analytics
Detailed Feature Comparison
Everything you need to know to make the right choice.
Pricing Model
Merchant Studio
Lead Generation
Language Support
Social Viral Loops
Analytics
Integration
Viral Loops vs. Sustainable Growth
The core philosophy difference between Antla and Genlook helps you decide which is right for your stage of growth.
Antla: The "Share" Engine
Antla's primary unique selling point is its "Share for Discount" feature. It incentivizes users to share their try-on results on social media to unlock a coupon code.
When to choose Antla: If your primary marketing strategy relies heavily on viral user loops and you are willing to discount your products to achieve that virality.
Genlook: The Conversion Engine
Genlook focuses on the purchase journey itself. We prioritize rendering quality, speed, and lead capture. Instead of forcing shares, we capture high-intent emails (leads) and provide a friction-free try-on experience.
Why Genlook wins: Not every customer wants to share their photo on Instagram. Genlook respects user privacy while giving you, the merchant, the data (emails & analytics) you need to close the sale via email marketing or retargeting.
Why Merchants Switch
More than just a try-on button
Genlook is built for brands that want to own their customer data and create their own content.
Merchant Studio
Antla is great for customers, but Genlook also empowers you. Use our Studio to generate professional model photos from your product images for Instagram, ads, and lookbooks. No photoshoots needed.
Lead Generation
Don't let visitors leave without a trace. Genlook captures emails during the try-on process, turning high-intent users into leads for your CRM, even if they don't buy immediately.
Global Ready
Your brand is global, and your tools should be too. Genlook automatically detects and translates into English, French, Spanish, or Chinese, ensuring a seamless experience for every shopper.
While Antla focuses heavily on the viral sharing aspect, Genlook prioritizes the complete merchant lifecycle. From creating the initial marketing assets with our AI Studio to capturing high-intent leads directly from the widget, our goal is to help you build a sustainable, data-rich business, not just a one-time viral moment.
Beyond the Hype: Building a Brand
While Antla's "share-to-discount" feature is a clever viral mechanic, it creates a specific type of brand perception—one focused on discounting and public exposure. For premium brands and boutiques, asking customers to post their personal photos for a coupon can feel cheap or intrusive.
Genlook is designed for the modern fashion merchant who values brand integrity and data ownership. We treat the virtual fitting room as a high-trust environment. By respecting user privacy, we increase the likelihood of customers actually uploading a photo. And when they do, our smart lead capture system (which you can configure) asks for an email at the right moment—building your owned audience rather than renting attention on social media.
The ROI of Virtual Try-On
Virtual try-on isn't just a novelty; it's a conversion engine. Our internal data shows that customers who engage with the Genlook widget have a 35% higher conversion rate compared to the site average.
This happens because visualization removes uncertainty. When a shopper can see the drape and fit on a body similar to theirs (or their own), "will it fit?" anxiety decreases. Antla locks this experience behind a paywall or a social share wall. Genlook makes it accessible to every visitor, maximizing the number of people who get that "aha!" moment with your product.
A Studio in Your Pocket
One major omission in Antla is the lack of merchant-facing tools. They focus entirely on the shopper. Genlook understands that you, the merchant, also need content.
Our Merchant Studio allows you to take the same AI technology used in the fitting room and apply it to your marketing. Upload a flat lay of a dress, choose a virtual model, and generate a lifestyle shot for your email newsletter or ad campaign. This dual-utility approach means Genlook pays for itself in two ways: by increasing conversion on your product pages and by reducing your content creation costs.
FAQ
Frequently Asked Questions
Is Genlook really free to start?↓
Can I use Genlook if I already installed Antla?↓
Does Genlook work with my existing product photos?↓
Ready to upgrade your fitting room?
Join the merchants seeing 35% higher conversion rates with Genlook. Start for free today.