Shopify
WooCommerce
APIAbout Genlook
Genlook builds AI virtual try-on for fashion stores. Shoppers add a photo and see products on themselves before they buy, right on the product page. It runs on Shopify, WooCommerce, PrestaShop and Shopline, and through an API.
2025
Founded in France, self-funded
900+
Fashion stores use Genlook
5.0
Rating on the Shopify App Store
8.2 s
Median time per try-on
Used by 900+ fashion stores
Why Genlook started
Shoppers buying clothes online can't see how a piece will look on them. Some don't buy, and some buy and send it back.
Virtual try-on already existed, but it needed 3D scans, long contracts and months of integration. Most fashion stores couldn't use it.
Genlook started in 2025 with generative AI and the product photos a store already has. It installs in a few minutes and now runs on 900+ fashion stores, from independent labels to football clubs.
The company is based in Grenoble, France. It is self-funded and works with stores around the world.
How we work
Measurable results
Each try-on is followed through to the order, so stores see what it changes.
Privacy by design
Shopper photos are encrypted, deleted after 7 days and never used to train AI models.
Independent
Self-funded. The roadmap comes from what merchants ask for.
Direct support
The people who build the product answer support, by email and in-app chat.
What we build
One pipeline built for fashion: it finds the shopper and the product in each photo before generating. Everything below runs on it.
Virtual try-on
A try-on button on every product page. Clothing, shoes, glasses, jewelry, hats and wigs, from the photos the store already has.
Live Try-OnBeta
Shoppers open their camera and see the product on themselves in real time.
AI shopping assistantBeta
A chat in the try-on panel that answers questions about the store's products and suggests what goes with them.
AI size chartWaiting list
Reads the store's own size chart and answers each shopper's size question on the product page.
Try-On API
The same try-on as a REST API, for custom stores, apps and marketplaces.
MCP server
Virtual try-on inside any MCP-compatible AI assistant.
Thibault Mathian
Founder
"I started Genlook so that any fashion store, whatever its size, can let shoppers see products on themselves before they buy."LinkedIn
Try Genlook on your store.
Install Genlook and turn it on for a few products. The Free plan includes 10 try-ons a month.
