Bringing the fitting room online
Genlook was born from a simple observation: buying clothes online is a gamble. We're using advanced AI to remove the uncertainty, helping merchants sell more and return less.
The Genlook Story
It started in late 2025 with a frustration we've all felt: ordering clothes online, waiting for delivery, and being disappointed when they don't fit or look right. The cycle of returns is costly for merchants and frustrating for shoppers.
Thibault Mathian, a developer deeply embedded in the Shopify ecosystem, saw that existing Virtual Try-On solutions were either too expensive, required complex 3D modeling, or simply didn't work.
Genlook was built to change that. By leveraging the latest breakthroughs in Generative AI, we created a solution that is 'plug-and-play' for merchants and magical for customers. No 3D models required, just standard product photos.
“Genlook was born from a simple belief: the fitting room is the most critical part of any fashion store. By bringing it online, we're not just solving the returns problem; we're giving your customers the confidence to fall in love with your products.”
Built differently
We're not just another AI wrapper. We're a partner in your growth.
ROI Obsessed
We don't do vanity metrics. We track funnel conversion, add-to-cart rates, and revenue lift. If it doesn't help you sell more, we don't build it.
Privacy by Design
We treat your customers' photos with the highest respect. All data is encrypted, anonymized, and automatically deleted after use. We never use customer data for model training.
Merchant Centric
We are bootstrapped and independent. Our roadmap is driven by merchant feedback, not investor pressure. We build tools like Genlook Studio to help you create content faster.
Innovation under the hood
We don't just wrap an API. We've built a sophisticated pipeline that ensures the best results for fashion retail.
- Smart crop technology to focus on the user and garment details
- Specialized models for different categories (Apparel, Shoes, Accessories)
- Seamless integration with Shopify's latest theme standards (App Embeds)
Ready to boost your sales?
Join the merchants who are already using Genlook to increase conversion rates and reduce returns.