genlook

Writing about Genlook?

Here is what has been published so far, the facts you can quote, and assets you are free to use. For anything else, email the founder directly.

Download the press kitSee the facts
Thibault Mathian

Thibault Mathian

Founder, press contact

Interviews, comment or a specific asset. Replies usually land the same day.

hello@genlook.app

Covered by

Coverage

Articles, guides and videos that mention Genlook, newest first.

App Shopify d'essayage virtuel IA : étude de cas à 14 000$/moisFounder Trace · Aug 24, 2026Retailers Bet on AI Fitting Rooms to Slash Costly ReturnsPYMNTS · Apr 6, 2026'Silent killers': How AI start-ups are trying to solve one of the retail industry's biggest problemsCNBC · Apr 5, 2026Best AI Virtual Try-On Tools for Fashion Brands in 2026Nightjar · Mar 18, 2026The Best Virtual Try-On App for Shopify in 2026 To Increase SalesYouTube · Feb 14, 20267 best virtual try-on tools for ecommerce (2026 guide)Claid · Jan 15, 2026

Facts you can quote

More data in the State of Virtual Try-On report →
Founded
2025, in France. Bootstrapped, no outside funding.
Founder
Thibault Mathian, developer from the Shopify ecosystem.
Headquarters
Grenoble, France. Registered office in Lyon.
Product
AI virtual try-on for fashion e-commerce, plus a public Try-On API for developers.
Platforms
Shopify, WooCommerce, WordPress, PrestaShop and Shopline.
Traction
Installed on 1,200+ Shopify stores. 900+ stores ran try-ons in the last 90 days. Rated 5.0 on the Shopify App Store.
Speed
Under 10 seconds from shopper photo to photorealistic try-on (8.2 s median).
Shopper photos
Encrypted in transit and at rest, deleted after 7 days, never used to train models.
Legal entity
Parakeet Labs SASU, operating as Genlook. RCS Lyon.

Press kit

Free to use in coverage of Genlook. The screenshots and try-on examples are real generations, not mockups.

Download everything (zip)
  • Genlook wordmark on a light background
    Genlook wordmark on a dark background

    Logo pack

    Icon with rounded or square corners, and the wordmark, for light and dark backgrounds.

    SVG · PNGDownload ↓
  • Genlook try-on panel open on a product page, showing a blue cable knit jumper on the shopper

    Product screenshots

    The try-on panel open on a product page, the button under Add to cart, and a before and after.

    PNG · JPG · 3200×2000Download ↓
  • A shopper photo next to the same shopper wearing a summer midi dress generated by Genlook

    Try-on examples

    Six real generations across dresses, denim, knitwear, activewear, bridal and lenses. Each comes as the shopper photo, the product image, the result, and a ready-made before and after.

    JPG · 896×1200 · BEFORE/AFTERDownload ↓
  • Portrait of Thibault Mathian

    Founder photo

    Thibault Mathian, founder of Genlook.

    JPGDownload ↓
  • Genlook fact sheet, first page

    Fact sheet

    One page with the company, the product and the numbers, dated.

    PDF · A4Download ↓

  • Boilerplate

    Approved descriptions of Genlook, in three lengths. Copy as is.

    Genlook is an AI virtual try-on platform for fashion e-commerce: shoppers see any garment on their own photo before they buy.

    All three (.txt)

Using the assets

  • Write Genlook as one word with a capital G, or Genlook Virtual Try-On when naming the store app. Not GenLook, Gen Look or Genlook AI.
  • Use the logo as provided. Do not recolor it, add effects, or place it on a busy background.
  • Screenshots and try-on examples can be cropped but not altered. Credit Genlook when the context does not make the source obvious.
  • A specific product, a different model or a higher resolution is one email away.

About Genlook

Why Genlook started, how we work and what we build.

Read more →

See it on real products.

Genlook installs in minutes and the free plan needs no card. Or browse the demo store.

Get startedOpen the demo store