genlook

PRESS · MEDIA KIT

Writing about Genlook?

Here is what has been published so far, the facts you can quote, and assets you are free to use. For anything else, email the founder directly.

Download the press kithello@genlook.app →
Covered by

01 · Coverage

Coverage to date.

Articles, guides and videos that mention Genlook, newest first.

Aug 24, 2026
App Shopify d'essayage virtuel IA : étude de cas à 14 000$/mois
→Apr 6, 2026
Retailers Bet on AI Fitting Rooms to Slash Costly Returns
→Apr 5, 2026
'Silent killers': How AI start-ups are trying to solve one of the retail industry's biggest problems
→Mar 18, 2026
Best AI Virtual Try-On Tools for Fashion Brands in 2026
→Feb 14, 2026
The Best Virtual Try-On App for Shopify in 2026 To Increase Sales
→Jan 15, 2026
7 best virtual try-on tools for ecommerce (2026 guide)
→

02 · Facts

The facts.

Safe to quote. The numbers come from our own data and are refreshed by hand.

Last updated · September 2026

Founded2025, in France. Bootstrapped, no outside funding.
FounderThibault Mathian, developer from the Shopify ecosystem.
HeadquartersGrenoble, France. Registered office in Lyon.
ProductAI virtual try-on for fashion e-commerce, plus a public Try-On API for developers.
PlatformsShopify, WooCommerce, WordPress, PrestaShop and Shopline.
TractionInstalled on 1,100+ Shopify stores. 800+ stores ran try-ons in the last 90 days. Rated 5.0 on the Shopify App Store.
SpeedUnder 10 seconds from shopper photo to photorealistic try-on (9.8 s median).
Shopper photosEncrypted in transit and at rest, deleted after 7 days, never used to train models.
Legal entityParakeet Labs SASU, operating as Genlook. RCS Lyon.
More data: the State of Virtual Try-On report →

03 · Press kit

Press kit.

Free to use in coverage of Genlook. The screenshots and try-on examples are real generations, not mockups.

Download everything (zip)
  • Genlook wordmark on a light background
    Genlook wordmark on a dark background

    Logo pack

    Icon with rounded or square corners, and the wordmark, for light and dark backgrounds.

    SVG · PNGDownload ↓
  • Genlook try-on panel open on a product page, showing a blue cable knit jumper on the shopper

    Product screenshots

    The try-on panel open on a product page, the button under Add to cart, and a before and after.

    PNG · JPG · 3200×2000Download ↓
  • A shopper photo next to the same shopper wearing a summer midi dress generated by Genlook

    Try-on examples

    Six real generations across dresses, denim, knitwear, activewear, bridal and lenses. Each comes as the shopper photo, the product image, the result, and a ready-made before and after.

    JPG · 896×1200 · BEFORE/AFTERDownload ↓
  • Portrait of Thibault Mathian

    Founder photo

    Thibault Mathian, founder of Genlook.

    JPGDownload ↓
  • Genlook fact sheet, first page

    Fact sheet

    One page with the company, the product and the numbers, dated.

    PDF · A4Download ↓

  • Boilerplate

    Approved descriptions of Genlook, in three lengths. Copy as is.

    Genlook is an AI virtual try-on platform for fashion e-commerce: shoppers see any garment on their own photo before they buy.

    All three (.txt)
Usage
  • Write Genlook as one word with a capital G, or Genlook Virtual Try-On when naming the store app. Not GenLook, Gen Look or Genlook AI.
  • Use the logo as provided. Do not recolor it, add effects, or place it on a busy background.
  • Screenshots and try-on examples can be cropped but not altered. Credit Genlook when the context does not make the source obvious.
  • A specific product, a different model or a higher resolution is one email away.

04 · Contact

Interviews, comment, a specific asset: email Thibault Mathian, founder. Replies usually land the same day.

hello@genlook.app →

See it on real products.

Genlook installs in minutes and the free plan needs no card. Or browse the demo store.

Get startedOpen the demo store →