AIUTA ALTERNATIVE
Genlook vs. Aiuta
Aiuta is enterprise try-on infrastructure with flagship deployments like ASOS. Genlook is a standalone try-on API with public pricing and a two-call quickstart, for any developer usage. Which fits depends on which of those you are.
01 — The short verdict
Enterprise infrastructure, or a developer API.
Both are serious try-on platforms with real deployments behind them. They differ in who they are built to onboard.
Aiuta
Built for enterprise retail
- Powers ASOS's try-on, plus About You, Alice + Olivia and Namshi
- Android, iOS and Flutter SDKs with a pre-built UI layer
- No public pricing: plan prices sit behind the portal signup
- Free tier not documented
- Web SDK still listed as coming soon
Genlook
Built for developers
- Public pricing: $0.08 per try-on, $0.065 at 3,000+ credits
- 5 free credits and keys issued self-serve, no sales call
- Two-call REST quickstart, webhooks or polling
- Any product type through one endpoint, for any usage
02 — Feature by feature
Where each API stands.
Checked against both platforms' public docs and announcements.
Pricing
$0.08 public, $0.065 at 3,000+ credits
Not public; plans priced behind portal signup
Free start
5 free credits on signup
Not documented
Onboarding
Self-serve keys in minutes
Self-serve portal, enterprise sales in parallel
Speed
9.3s median
4-7s reported in its ASOS launch coverage
Product types
Any product type, one endpoint
Apparel; no published category list
Integration
REST plus SDK, bring your own UI
Android, iOS, Flutter SDKs with pre-built UI; Web coming soon
End-user data
User records, deletion API, image auto-expiry
Not publicly documented
Named deployments
Genlook's own Shopify and WooCommerce apps run on it
ASOS, About You, Alice + Olivia, Namshi
The part you can't compare on paper.
Four generations from the Genlook engine on real product photos.
03 — The real difference
Who each platform is built to onboard
Aiuta's credentials are real. Its try-on runs inside the ASOS app across roughly ten thousand products, with About You, Alice + Olivia and Namshi on the customer wall, and its mobile SDKs ship a complete pre-built UI, which is genuinely convenient if you are integrating into a native retail app. It has also opened a self-serve developer portal, so the old knock that Aiuta only talks through sales calls no longer holds.
What has not changed is the information asymmetry. Plan prices live behind the portal signup, a free tier is nowhere documented, and there is no published category list or data-lifecycle story. You can get in the door yourself now, but you still cannot price the project from the outside.
How Genlook handles it
Genlook is a standalone try-on API, and it puts the whole picture on the page before you commit. A try-on costs $0.08, or $0.065 past 3,000 credits, published where everyone can read it. New accounts get 5 free credits, keys are issued self-serve, and the quickstart is two REST calls with webhooks for completion. One endpoint handles any product type, clothing, shoes, glasses, jewelry, wigs, and it serves any usage equally: the same API powers Genlook's own Shopify and WooCommerce apps, standalone consumer apps, kiosks and AI assistants via MCP. User records, a deletion API and per-product stats come included.
If you are a major retailer wanting a vendor to build alongside your team, Aiuta is shaped for that relationship. If you want to price the integration today and ship it this quarter, whatever you are building, that is the lane Genlook is built for.
04 — In practice
What the Genlook API is tuned for.
Public pricing
$0.08 per try-on, $0.065 at 3,000+ credits, on the pricing page, not behind a signup. Credits never expire.
Predictable speed
9.3s median per generation, async with webhooks or polling.
Any product type
Clothing, shoes, glasses, jewelry, hats, wigs: one endpoint covers them all, with no category parameter to get wrong.
Data lifecycle handled
End-user records, per-product try-on stats, a deletion endpoint for privacy requests, auto-expiring images.
05 — Getting started
Two calls to your first try-on.
Create a key
Self-serve at platform.genlook.app. New accounts start with 5 free credits.
Upload and generate
POST the person photo, POST the try-on. Poll for the result or receive a webhook.
Go live
Credits from $0.08, $0.065 at volume. Building something new? The startup program adds free credits.
06 — FAQ
Questions, answered.
Is Aiuta still sales-led only?↓
No, and this page will not pretend otherwise. Aiuta now runs a self-serve developer portal alongside its enterprise sales motion. The remaining difference is transparency: its plan prices sit behind the portal signup, while Genlook's pricing is public.
How do the prices compare?↓
Only one side is comparable from the outside. Genlook charges $0.08 per try-on, dropping to $0.065 above 3,000 credits. Aiuta publishes no prices; you sign up to its portal or talk to sales to find out. If budget approval needs a number, that difference matters early.
Aiuta powers ASOS. Doesn't that settle quality?↓
It proves Aiuta operates at enterprise scale, which is worth respecting. It does not tell you how either engine renders your catalog. Genlook's gallery above shows unretouched generations, and 5 free credits cover a test on your own product photos.
Do I need Aiuta's SDKs or Genlook's UI?↓
Aiuta's mobile SDKs include a pre-built try-on UI, convenient for native apps, opinionated by design. Genlook is API-first: REST plus an SDK, and the interface stays yours, whether that is a web app, a native app, a kiosk or an agent. If you want a ready-made storefront widget instead, that is Genlook's Shopify and WooCommerce apps rather than the API.
Can I test Genlook without talking to anyone?↓
Yes. Keys are self-serve, new accounts start with 5 free credits, and the quickstart is two REST calls. No demo call required.
Build try-on into your product.
Self-serve keys, five free credits, and two API calls to your first generation.