Shopify
WooCommerceAIUTA ALTERNATIVE
Genlook vs. Aiuta
Aiuta is enterprise try-on infrastructure with flagship deployments like ASOS. Genlook is a standalone try-on API with public pricing and a two-call quickstart, for any developer usage. Which fits depends on which of those you are.
Written by Thibault Mathian, founder of Genlook. Genlook makes one of the two products compared here. Competitor facts were last checked on October 7, 2026 against their public listings and docs, linked in Sources.
01 · The short verdict
Enterprise infrastructure, or a developer API.
Both are serious try-on platforms with real deployments behind them. They differ in who they are built to onboard.
Aiuta
Built for enterprise retail
- Powers ASOS's try-on, plus About You and Alice + Olivia
- Android, iOS and Flutter SDKs with a pre-built UI layer
- API pricing not public (only its Shopify app lists plans)
- No documented free tier for the API
- Web SDK in limited early release
Genlook
Built for developers
- Public pricing: $0.02 per try-on on plans, down to $0.015
- 10 free credits and keys issued self-serve, no sales call
- Two-call REST quickstart, webhooks or polling
- Any product type through one endpoint, for any usage
02 · Feature by feature
Where each API stands.
Checked against both platforms' public docs, listings and announcements on the date above.
Pricing
Public: $0.02 on plans, down to $0.015
API not public; Shopify app from $19.99/mo for 300 try-ons
Free start
10 free credits on signup
3-day trial on the Shopify app; none documented for the API
Onboarding
Self-serve keys in minutes
Self-serve portal, enterprise sales in parallel
Speed
8.2s median
4-7s reported in its ASOS launch coverage
Product types
Any product type, one endpoint
Apparel; no published category list
Integration
REST plus SDK, bring your own UI
REST API, plus Android, iOS, Flutter SDKs with pre-built UI; Web SDK in early release
End-user data
User records, deletion API, image auto-expiry
Not publicly documented
Named deployments
Genlook's own Shopify and WooCommerce apps run on it
ASOS, About You, Alice + Olivia
The part you can't compare on paper.
Four generations from the Genlook engine on real product photos.
03 · The real difference
Who each platform is built to onboard
Aiuta's credentials are real. Its try-on runs inside the ASOS app across roughly ten thousand products, with About You and Alice + Olivia on the customer wall, and its mobile SDKs ship a complete pre-built UI, which is convenient if you are integrating into a native retail app. It also documents a server-side REST API. It has also opened a self-serve developer portal, so the old knock that Aiuta only talks through sales calls no longer holds.
What remains is pricing visibility on the API side. Aiuta's Shopify app now lists plans (from $19.99 a month for 300 try-ons), but API prices are not published, no free API tier is documented, and there is no published category list or data-lifecycle policy. You can get in the door yourself, but you still cannot price an API project from the outside.
How Genlook handles it
Genlook is a standalone try-on API, and it puts the whole picture on the page before you commit. A try-on costs $0.02 on the $20/month Starter plan and down to $0.015 at volume, with $0.04 pay as you go for occasional use, published where everyone can read it. New accounts get 10 free credits, keys are issued self-serve, and the quickstart is two REST calls with webhooks for completion. One endpoint handles any product type, clothing, shoes, glasses, jewelry, wigs, and it serves any usage equally: the same API powers Genlook's own Shopify and WooCommerce apps, standalone consumer apps, kiosks and AI assistants via MCP. User records, a deletion API and per-product stats come included.
If you are a major retailer wanting a vendor to build alongside your team, Aiuta is shaped for that relationship. If you want to price the integration today and ship it this quarter, whatever you are building, that is the lane Genlook is built for.
04 · In practice
What the Genlook API is tuned for.
Public pricing
$0.02 per try-on on plans, down to $0.015, on the pricing page, not behind a signup. Pay-as-you-go credits never expire.
Your own interface
REST calls or the TypeScript SDK, rendered in your UI on web, mobile, kiosk or inside an AI assistant.
Beyond apparel
Shoes, glasses, jewelry, hats and wigs through the same endpoint as clothing, with the category list in the docs.
A documented data lifecycle
User records, a deletion endpoint and image retention of 1, 3 or 7 days, all described in the public docs.
05 · Getting started
No sales call first.
Create a key
Self-serve at platform.genlook.app. New accounts start with 10 free credits.
Build your own interface
REST calls or the TypeScript SDK, rendered in your own UI on web, mobile or kiosk. No pre-built UI layer to theme around.
Price it from the outside
Plans start at $20 a month for 1,000 try-ons ($0.02 each), down to $0.015 at volume, or pay as you go at $0.04. Every number is on the public pricing page.
06 · FAQ
Questions, answered.
Is Aiuta still sales-led only?↓
No, and this page will not pretend otherwise. Aiuta now runs a self-serve developer portal alongside its enterprise sales motion. The remaining difference is API pricing: Aiuta publishes plans for its Shopify app but not for its API, while Genlook's API pricing is public.
How do the prices compare?↓
On the API, only one side is public. Genlook charges $0.02 per try-on on the $20/month Starter plan, $0.0165 on the $99/month Growth plan and $0.015 on the $300/month Scale plan, or $0.04 pay as you go. Aiuta does not publish API prices; you sign up to its portal or talk to sales to find out. Its Shopify app is priced separately, from $19.99 a month for 300 try-ons. If budget approval needs a number, that difference matters early.
Aiuta powers ASOS. Doesn't that settle quality?↓
It proves Aiuta operates at enterprise scale, which is worth respecting. It does not tell you how either engine renders your catalog. Genlook's gallery above shows unretouched generations, and 10 free credits cover a test on your own product photos.
Do I need Aiuta's SDKs or Genlook's UI?↓
Aiuta's mobile SDKs include a pre-built try-on UI, convenient for native apps, opinionated by design. Genlook is API-first: REST plus an SDK, and the interface stays yours, whether that is a web app, a native app, a kiosk or an agent. If you want a ready-made storefront widget instead, that is Genlook's Shopify and WooCommerce apps rather than the API.
Can I test Genlook without talking to anyone?↓
Yes, without talking to anyone: keys are self-serve and new accounts get 10 free credits. No demo call required.
Sources
- ASOS press release: Aiuta try-on on about 10,000 products, 4 to 7 seconds per experience
- Aiuta docs: SDK platforms, Web SDK status, REST API
- Aiuta website: customer logos
- Aiuta on the Shopify App Store: public plans and trial
- Genlook Try-On API pricing
Checked on October 7, 2026. Plans and features change; if something here is out of date, write to hello@genlook.app and we will correct it.
Build try-on into your product.
Self-serve keys, ten free credits, and two API calls to your first generation.