GENLOOK FOR OUTERWEAR
Virtual try-on for outerwear.
A coat is a proportion decision: length, volume, shoulder line. Genlook renders yours on the shopper's own frame, right on the product page, before the $200 hesitation wins.
Outerwear try-ons, generated.
Same shopper photo, four different pieces, each with the product photo it came from.
Trusted by 400+ fashion brands
02 · The problem with outerwear
“Will it swamp me?” is a $200 question.
Coats are investment pieces bought on silhouette. A size chart can't say where a trench hits the calf or whether a puffer turns them into a marshmallow, so the highest-AOV item in your catalog collects the most hesitation.
· Cart abandonment climbs with price, and outerwear sits at the top
· "Center back length: 74cm" means nothing on a body the shopper can't see
· Genlook proves the proportions on their frame, before the doubt wins
Swipe for the next coat, same body. Cards cycle on their own.
−24%
returns on try-on outerwear orders
+32%
conversion after a try-on
6.2s
from their photo to the coat
Puffer–trench
every volume, length and material
03 · Every outerwear silhouette
From puffer to peacoat, the volume holds.
A parka isn't a bomber isn't a blazer. The engine keeps bulk, drape and length true to the piece.
04 · What the engine gets right
Volume without distortion.
Volume stays honest
A puffer keeps its loft and a wool coat its structure, layered over their frame, not shrink-wrapped to it.
Length lands where it lands
Where the trench hits the calf, where the cropped jacket sits on the waist: mapped to their height.
Materials read as materials
Leather, wool, nylon, and faux fur keep their texture and light from your original product photo.
Layers over their outfit
The coat renders over what the shopper is wearing in their photo, the way they'd actually wear it.
05 · Where outerwear brands use it
Not just the product page.
Product pages
Coat length, volume, and shoulder line shown on the shopper's frame before the high-ticket decision.
Silhouette comparison
Puffer, trench, or blazer compared on themselves, not extrapolated from three different models.
Seasonal launches
Send autumn and winter campaigns to try-on pages and take the fit anxiety out of $200+ items.
06 · In depth
High ticket, high hesitation.
Outerwear return rates sit around 28 to 34% online, and the returns are the expensive kind: bulky boxes, heavy shipping, a $200+ item out of stock while it travels back. The cause is usually proportion. Nobody can picture "center back length: 74cm" on their own body, and hesitation grows with price, so the highest-AOV items in a catalog collect the most abandoned carts.
Seeing the coat on their own frame, over the clothes in their photo, is the closest online gets to trying it on over a sweater in-store. The live demo shows how volume and length come through, and the ROI calculator estimates the impact on a winter season's worth of traffic.
07 · Outerwear, specifically
Asked by outerwear brands.
Does the AI handle bulky items like puffer coats?↓
Yes. The engine respects the volume of the original garment, layering it realistically over the shopper without warping the body underneath.
Will it layer over the user's existing clothes?↓
Yes. The jacket maps over the shopper's current outfit, so the result reads like wearing the coat over what they had on.
Can we show the jacket open and closed?↓
Yes. The try-on follows the product photo you select: provide a photo of the jacket open and it renders open on the shopper.
Does length render accurately for tall or petite shoppers?↓
Yes. The hem maps to the shopper's proportions in their photo, so a midi trench on a petite frame reads longer, matching reality.
Does it work for premium materials like leather and shearling?↓
Yes. Texture and light come from your product photo, so leather keeps its sheen and shearling its depth in the render.
What does it cost?↓
The free plan includes 100 generations, enough to test it on your hero pieces. Paid plans scale with monthly volume, and shoppers who only browse cost you nothing.
Runs wherever you sell.
Shopify app →WooCommerce plugin →Try-On API for custom stores →One engine, every storefront
Further reading
What is virtual try-on? →ROI calculator →Put your hero coat on every shopper.
Free plan, 100 generations included. Works with the outerwear photos you already have.