GENLOOK FOR FASHION BRANDS
Virtual try-on for fashion brands.
Your lookbook shows the collection on one body. Genlook shows it on every shopper's, right on the product page, with the catalog photos you already have.
Collection try-ons, generated.
Same shopper photo, four different pieces, each with the product photo it came from.
Trusted by 400+ fashion brands
02 · The problem with selling apparel online
The fitting room is why stores still beat websites.
In-store, doubt dies in the fitting room. Online, it survives all the way to checkout, or kills it. Every fit question your product page can't answer becomes an abandoned cart or a return label.
· Fit uncertainty is the number one driver of apparel returns
· One model's proportions can't answer every shopper's question
· Genlook puts the fitting room on the product page
Swipe for the next piece, same body. Cards cycle on their own.
−24%
returns on try-on orders
+32%
conversion after a try-on
6.2s
from their photo to the look
Silk–knit
every fabric in the collection
03 · Every piece you make
From knitwear to evening wear, the piece survives.
A bias-cut satin isn't a chunky knit. The engine renders the garment your designer actually made.
04 · What the engine gets right
Built to disappear into your brand.
Fabric stays faithful
Silk shines, cotton falls, knit stretches. The render honors the garment your designer actually made.
Your aesthetic, kept
The button inherits your theme; white-label on Pro removes our name entirely. Your brand, end to end.
Your workflow, untouched
Flat lays, ghost mannequins, on-model shots: whatever you already shoot is what the engine uses.
The whole catalog, one pass
Enable try-on per collection from the dashboard. No per-SKU setup, no 3D modeling step.
05 · Where fashion brands use it
Not just the product page.
Product pages
Every apparel PDP becomes a personal fitting room, built on the photography you already shot.
Seasonal drops
New collections previewed on the shopper's own body before they browse away.
Lookbook emails
Launch emails land on try-on pages, so the click converts instead of window-shopping.
06 · In depth
Returns are a fit problem before a logistics problem.
40% of online apparel returns come from incorrect size selection, and 43% of consumers who return clothing cite poor fit. Most brands attack this with better charts and model-size notes, which help, but neither shows the shopper the one thing they're actually asking: how does this look on me?
Try-on answers that question visually, on the shopper's own photo, without changing your photography pipeline or your theme. For the wider picture, the guide on reducing e-commerce returns covers what else moves the number, and the ROI calculator estimates the impact on your traffic.
07 · Fashion brands, specifically
Asked by fashion brands.
Do I need special photos or 3D models?↓
No. Genlook works with the product photography you already use: flat lays, ghost mannequins, and on-model shots. There is no per-SKU 3D modeling step.
Can the widget match my store design?↓
Yes. The try-on button inherits your theme styling, and Pro plan merchants can remove Genlook branding for a fully white-label experience.
Will this slow down my product pages?↓
No. The widget loads asynchronously and only activates when a shopper opens try-on, so your page speed stays intact.
Does it work across our whole range?↓
Yes. Dresses, tops, outerwear, knitwear, trousers and evening wear all route through the same engine, enabled per product or per collection.
Are shoppers' photos private?↓
Yes. Photos are encrypted, never used to train models, and deleted automatically after 7 days. GDPR compliant by default.
What does it cost?↓
The free plan includes 100 generations, enough to test a collection. Paid plans scale with monthly volume, and shoppers who only browse cost you nothing.
Runs wherever you sell.
Shopify app →WooCommerce plugin →Try-On API for custom stores →One engine, every storefront
Further reading
Deep-dive guide →What is virtual try-on? →ROI calculator →Put your collection on every shopper.
Free plan, 100 generations included. Works with the catalog photos you already have.