Virtual try-on for fashion brands.

Your lookbook shows the collection on one model. Genlook shows each piece on the shopper's own photo, right on the product page, using the catalog photos you already have.

Shopper's photo
Shopper's photo
Your product photo
Your product photo
The try-on8.2 s
The try-on

Free plan, no card needed

Used by 900+ fashion stores

Karl Lagerfeld
Fashion's Park
Sanaulla International
Monastery
Aspiga
Saltrock
Como 1907
Kelly Felder
ESSENTIA
G2000
GQSize
Daly Dress
Al Karim Fabrics
Gabos London
Bo-Star
Anthony's
CĖNC
SARA ELEMARY

Examples of collection try-ons

Three shoppers, four different pieces. Each result is shown next to the product photo it was made from.

Off-shoulder black mini dressOff-shoulder black mini dress, original photo
Off-shoulder black mini dress
Fleece zip hoodieFleece zip hoodie, original photo
Fleece zip hoodie
Trench coatTrench coat, original photo
Trench coat
Satin evening dressSatin evening dress, original photo
Satin evening dress

Online shoppers can't try clothes on before they buy

In a store, shoppers answer their doubts in the fitting room. Online, the doubts stay until checkout. When a product page can't show how a piece looks on the shopper, some leave the cart and others buy and send it back.

  • Fit and look are the main reasons shoppers return apparel
  • A photo of one model can't show how a piece looks on every shopper
  • Genlook adds a try-on to the product page
Your product photo today
Genlook
The same product on the shopper

900+

fashion stores use Genlook

5.0

rating on the Shopify App Store

8.2s

median time per try-on

Silk to knit

fabrics across the collection

Try-on for most pieces in a fashion collection

Genlook works with dresses, tops, jackets, knitwear, trousers and evening wear. A bias-cut satin dress and a chunky knit each keep their own look.

DressesTopsJacketsTrousersSkirtsKnitwearBlazersEvening wear

Try-on that matches your store and uses your existing photos

Fabric carries over

Silk keeps its shine, cotton falls naturally, and knits keep their texture.

Matches your theme

The try-on button uses your theme's styling. Growth and Pro plans show no Genlook branding.

Uses your existing photos

Flat lays, ghost mannequins and on-model shots all work. You don't need a new photo shoot.

Turn it on by collection

Enable try-on per product or per collection from the dashboard. There is no per-product setup or 3D modeling.

Satin evening dress, generated
Satin evening dress, generated
Longline trench, generated
Longline trench, generated

Where stores use try-on

Product pages

A try-on button on your apparel product pages, using the product photos you already shot.

Seasonal drops

Shoppers see pieces from a new collection on their own photo while they browse it.

Lookbook emails

Link launch emails to product pages with try-on, so shoppers can see the new pieces on themselves.

How try-on helps with apparel returns

40% of online apparel returns come from incorrect size selection, and 43% of consumers who return clothing cite poor fit. Most brands respond with better size charts and model-size notes. These help, but they don't show shoppers how the piece looks on them.

Try-on shows the piece on the shopper's own photo, without changes to your photography or your theme. It does not measure anything, so keep your size charts for the size choice. The guide on reducing e-commerce returns covers ways to lower returns.

Frequently asked questions

Do I need special photos or 3D models?

No. Genlook works with the product photos you already use: flat lays, ghost mannequins and on-model shots. There is no 3D modeling step.

Can the widget match my store design?

Yes. The try-on button uses your theme's styling, and the Growth and Pro plans show no Genlook branding.

Will this slow down my product pages?

No. The widget loads asynchronously and only activates when a shopper opens try-on, so your page speed stays the same.

Does it work across our whole range?

Yes. Dresses, tops, outerwear, knitwear, trousers and evening wear all work. You enable try-on per product or per collection.

Are shoppers' photos private?

Yes. Photos are encrypted in transit and at rest, never used to train AI models, and deleted after 7 days.

What does it cost?

The Free plan includes 10 try-ons a month, and no card is required. Paid plans include more try-ons each month.

Available on

Or use the Try-On API for a custom store.