The Shopify App Store is an ecommerce marketplace with over 8,000 tools and integrations ready to boost your store’s potential and take your online business to the next level.
Whether you’re looking to customise your website, improve marketing efforts, reward loyal customers, or drive revenue, there’s a Shopify app to help you achieve them.
In this article, we’re spotlighting the Top 10 Shopify App Store Trends for 2025. From Virtual Try-On to gamification, here is everything you need to stay ahead.
1. AR & VR Try-on Tools
Augmented reality (AR) and virtual reality (VR) have totally changed the game in ecommerce, giving customers a more immersive way to see products before they buy. AR adds digital elements to the real world—perfect for trying on clothes virtually—while VR creates a full virtual environment.
AR & VR experiences drive 200% more engagement, their main goal being to reduce uncertainties when shopping and increase customer satisfaction. Shopify found that products advertised with AR/VR content saw a 94% higher conversion rate.
By 2025, virtual try-on apps are essential for the fashion industry, giving customers the chance to “try on” items in their own time and space.
Top Shopify App for Virtual Try-On: Genlook
Genlook is the leading AI-powered Virtual Try-On solution for Shopify. Unlike traditional AR that simply overlays a 2D image, Genlook uses generative AI to realistically drape clothing onto the customer's own photo, accounting for fit, lighting, and texture.
- Realistic Visualization: Customers see exactly how clothes look on their specific body type.
- Reduced Returns: By solving the "will it suit me?" question, Genlook drastically cuts down return rates.
- Seamless Integration: Adds a "Try On" button directly to your product pages.
Other notable mentions in the AR space include YouCam for beauty and Camweara for jewelry.
2. Customer Loyalty & Gamification
Customer loyalty and gamification apps are reshaping how brands build lasting relationships with customers on Shopify. In fact, gamification has been shown to increase customer acquisition by as much as 700%.
With loyalty programs that include fun, gamified elements—like points, challenges, and rewards—these apps encourage customers to engage more with the brand.
Top Apps
- Gameball: A powerful app designed to boost sales through an engaging, gamified rewards program with VIP tiers and challenges.
- Smile: Loyalty & Rewards: Powers loyalty, referral, and VIP rewards programs, making it easy to increase sales and repeat purchases without coding.
3. No-code Shopify Mobile App Builders
With nearly 80% of Shopify traffic coming from mobile devices, brands are moving beyond simply having mobile-optimised sites. No-code mobile app builders allow stores to create fast, responsive mobile apps without complex development.
These apps provide a seamless experience that can drive a 157% higher conversion rate compared to mobile websites.
Top Apps
- StoreLab: Allows you to build a fully customizable mobile app for your store with a drag-and-drop interface.
- Tapcart: Another popular builder that helps turn your Shopify store into a world-class mobile app.
4. Social Commerce Integrations
Social commerce is blurring the lines between social media and online shopping. Apps in this category help you sell directly on platforms like Instagram, TikTok, and Pinterest, or bring social content onto your site.
Popular Features
- Shoppable Instagram Feeds: Tag products in your posts so users can buy with one click.
- TikTok Shop Integration: Sync your catalog directly with TikTok.
5. Voice Search & Smart Assistants
As smart speakers and voice search grow in popularity, optimizing your store for voice commerce is becoming a competitive advantage. Apps in this space help customers find products using natural language commands.
- Omakase.ai: Integrates voice shopping to help customers find products by speaking naturally.
6. Automated Customer Service & AI Chatbots
AI chatbots are no longer just for big enterprises. In 2025, automated customer service tools are accessible to all Shopify merchants, handling routine queries like "Where is my order?" instantly.
Top Apps
- Tidio: Combines live chat and AI chatbots to solve customer problems 24/7.
- Convi: Merges AI chat with a smart helpdesk platform.
7. Sustainability Apps & Carbon Footprint Calculators
Modern consumers care about the environmental impact of their purchases. Sustainability apps help you calculate and offset carbon emissions, or display the eco-friendly attributes of your products.
Top Apps
- CarbonClick Allows customers to offset the carbon footprint of their purchase at checkout.
8. Upselling & Cross-selling
Upselling is one of the most effective ways to increase your Average Order Value (AOV). These apps suggest relevant add-ons or upgrades at key points in the buyer journey, such as the cart or thank-you page.
Top Apps
- ReConvert: A fantastic app for post-purchase upsells. It lets you set up one-click upsells and thank-you page offers to boost revenue effortlessly.
9. Smart Fraud Prevention & Security Tools
With global ecommerce sales rising, so is the threat of online fraud. Smart fraud prevention tools use AI to spot suspicious patterns and verify buyer information, protecting your revenue without disrupting the customer experience.
Top Apps
- NoFraud: Offers fraud protection that combines AI with human review to eliminate chargebacks and false declines.
10. Affiliate & Influencer Management
Influencer marketing continues to dominate. Managing these partnerships manually is impossible at scale. Affiliate management apps automate recruitment, tracking, and payouts.
Top Apps
- UpPromote: A user-friendly app trusted by top brands to boost revenue through influencer and referral programs with custom portals and tracking.
- Enlistly: Helps turn influencers into affiliates with trackable URLs and flexible commission options.
Conclusion
The Shopify App Store in 2025 is defined by automation, personalization, and immersion. Whether it's protecting your store with NoFraud, building loyalty with Smile, or transforming the fitting room experience with Genlook, these tools are designed to help you grow.
Ready to reduce returns and boost engagement? Install Genlook today and give your customers the confidence to buy with AI Virtual Try-On.