Most e-commerce tools force you to choose: do you want to optimize for **conversion** or for **lead generation**?

Pop-ups are great for leads but interrupt the shopping experience. High-quality product pages are great for conversion but often fail to capture the visitor who isn't *quite* ready to buy today.

With Genlook's latest update, you no longer have to choose. We've turned the virtual fitting room into a powerful lead generation engine.

## The "High-Intent" Signal

When a customer uses virtual try-on, they are sending a massive signal: **"I am interested in how this looks on ME."**

This is significantly higher intent than just browsing a collection page or even reading a product description. They are actively visualizing ownership. 

Until now, if that user generated an image but didn't buy, that signal was lost. Maybe they needed to ask a friend's opinion, or maybe they were waiting for payday.

## Introducing Integrated Email Collection

We've added a seamless way to capture these high-intent leads directly within the try-on flow.

You can now configure the Genlook widget to request an email address during the experience. We've designed this with a "Soft Block" approach to balance user experience with data collection:

1.  **Tease the Value:** Let the customer generate their first try-on image instantly, friction-free.
2.  **Capture the Lead:** To continue generating more looks or to save their results, ask for their email.
3.  **Unlock the Experience:** Once provided, they get unlimited access to the fitting room for that session.

## Why This Works Better Than a Pop-up

Our data shows that users are far more willing to provide their email when it's part of a **utility** rather than an interruption.

-   **Value Exchange:** They aren't giving you their email for a generic "newsletter"; they are giving it to unlock a personalized tool.
-   **Contextual Data:** You know exactly what product they were trying on. This allows for incredibly powerful segmentation.

## How to Use This Data

Imagine the retargeting possibilities:

*   **The "Looks Good on You" Email:** Send a follow-up with the specific product they tried on, perhaps with a limited-time discount.
*   **Size-Specific Recommendations:** Since you know they engaged with a specific fit, you can tailor future recommendations.
*   **Lookalike Audiences:** Use this high-intent list to seed your ad campaigns on Meta or Google.

## Get Started

This feature is now available on all Genlook plans. To enable it:

1.  Go to your Genlook Dashboard.
2.  Navigate to **Widget Settings**.
3.  Enable **Email Collection** and choose your trigger step (we recommend after the 1st or 2nd generation).

Stop letting high-intent browsers slip away. Turn your virtual fitting room into your store's most effective lead magnet today.