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Analytics & Insights

Genlook provides a comprehensive analytics dashboard to help you understand how the virtual try-on feature impacts your business.

The Funnel​

We track the entire user journey to give you visibility into where customers are engaging or dropping off:

  1. Widget Open: How many visitors clicked the "Try On" button.
  2. Image Upload: How many users uploaded a photo or chose a model.
  3. Generation: How many successful try-on images were generated.
  4. Order: How many users ordered the product.

Key Metrics​

Conversion Uplift​

This is our most critical metric. We compare the conversion rate of users who used Genlook against the average conversion rate of your store or users who didn't use the widget.

Did you know? Merchants typically see a ~35% increase in conversion rate for customers who engage with the virtual try-on experience.

Acting on Insights​

  • Low Open Rate? Try moving the widget higher up on the product page or changing the button color/text in the customization settings.
  • Low Upload Rate? Ensure your button text is clear (e.g., "Try On Now") and that users understand they need to upload a photo.
  • High Drop-off after Generation? Check the quality of the generated images. Ensure your product photos are high quality and follow our Best Practices.