Virtual try-on for outerwear on Shopify

Why Genlook for outerwear on Shopify?

Coats and jackets are investment pieces. When a customer is spending $200+ on a winter coat, they need to know it won't make them look like a marshmallow. Virtual try-on proves the proportions of your outerwear on their unique body, pushing them over the line to purchase.

AI that understands volume and layers

Outerwear isn't skin-tight. Our engine correctly interprets the bulk, puff, and drape of heavy jackets without distorting the user's underlying body shape.

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Volume preservation

Accurately renders the bulk of puffer jackets and the structure of wool coats without making the user look unnatural.

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Perfect length mapping

Shows exactly where a trench coat hits the calf or where a cropped jacket sits on the waist.

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Texture rendering

Preserves the distinct look of leather, wool, nylon, and faux fur from your original product photography.

See it in action

Real results across different lighting and styles.

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After

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Puffer jacket showing accurate volume

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Trench coat mapping to the correct leg length

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Cropped leather jacket hitting the natural waist

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Blazer showing accurate shoulder structure

28-34%

Online return rate for outerwear and coats, heavily driven by sizing uncertainty.

Source

43%

Of consumers returning clothing cite poor fit as the primary reason.

Source

0

3D garment files needed. Built from your existing flat or on-model photos.

How it works

1

No extra assets required

Genlook uses the standard 2D photos you already have on your Shopify product pages.

2

Customer uploads a selfie

Shoppers upload a quick mirror selfie directly in their browser. No apps to download.

3

Visualize the investment

They see the jacket perfectly proportioned to their height and build, driving high-ticket conversions.

“Our trench coats are beautiful but customers were always worried about the length. Adding Genlook solved this overnight. Customers see where the hem hits their legs, and our conversion rate on high-ticket items soared.”

Genlook vs. guessing with size charts

See why merchants switch to Genlook's dedicated engine.

Generic apps

• Customers can't visualize 'center back length' on their own body.
• High-ticket items have massive cart abandonment due to fit anxiety.
• Outerwear returns are incredibly bulky and expensive to ship back.

Genlook

• Visually proves the length, volume, and cut of the coat instantly.
• Builds the confidence needed to complete a $200+ purchase.
• Drastically reduces expensive, heavy return shipping costs.

The top virtual try-on for outerwear on Shopify

Winter coats, jackets, and puffers are high-ticket items, and shoppers need to know if the silhouette works for them before spending hundreds of dollars. Genlook provides an advanced virtual try-on for outerwear, helping Shopify merchants increase confidence and reduce coat returns. Acting as a powerful AR jacket fitting room, Genlook requires zero 3D models, making it the easiest online outerwear sizing solution to integrate.

FAQ

Frequently Asked Questions

Does the AI handle bulky items like puffer coats?↓

Yes. Genlook's engine respects the volume of the original garment, layering it realistically over the user without making the image look warped or disproportionate.

Will it layer over the user's existing clothes?↓

Yes. The AI intelligently maps the jacket over the user, making it look like they are wearing the coat over their current outfit in the photo.

Can we show the jacket open and closed?↓

Yes. The AI generates the try-on based on the product photo you select. If you provide a photo of the jacket open, it will render open on the user.

Further reading

What is virtual try-on? →

Glossary entry for the underlying technology.

ROI calculator →

Estimate revenue lift and overage cost on your traffic.