Virtual try-on for curve & plus-size fashion

Why Genlook for curve & plus-size fashion?

Plus-size and curve shoppers are heavily underserved in e-commerce. It is incredibly difficult to know if a dress or top will flatter a specific curve or bust shape when the only product photo features a size 2 model. Genlook gives every shopper a personalized, deeply inclusive fitting room.

Built for every body

Our AI engine doesn't just stretch fabric—it understands body topology. It maps garments gracefully to the user's natural curves.

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True curve mapping

Accurately drapes fabric over the user's unique body shape, highlighting how the garment falls across the bust, waist, and hips.

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Unmatched inclusivity

Show your customers that your brand is truly for them by letting them become their own model.

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Works with any catalog

You don't need to shoot your items on 10 different models. We map your standard product photo onto the user.

See it in action

Real results across different lighting and styles.

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Dress mapping naturally to the user's curves

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Casual top showing true length and drape

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T-shirt showing accurate shoulder-to-hip proportions

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Formal wear fitting exactly to the body shape

69%

Of online shoppers find it difficult to get the correct size the first time.

Source

38%

Of consumers said they often return clothes because they are ill-fitting.

Source

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New photoshoots required. Works out of the box with your catalog.

How it builds brand loyalty

1

Remove the guesswork

Customers no longer have to guess how a garment will scale. They upload a photo and see the truth instantly.

2

Boost confidence

When shoppers see an outfit that flatters them, cart abandonment drops significantly.

3

Drastically cut returns

'Didn't fit my body type' is the #1 return reason. Genlook catches this mismatch before the checkout button is clicked.

“Our customers have been begging us for more diverse model representation. Genlook went one step further and let every single customer be their own model. Our community response was incredible, and our conversions are up 40%.”

Genlook vs. straight-size model photos

See why merchants switch to Genlook's dedicated engine.

Generic apps

• Forces customers to perform mental gymnastics to guess the fit.
• Alienates a massive, high-spending demographic.
• Leads to high return rates due to mismatched expectations.

Genlook

• Deeply inclusive: the product adapts to the customer, not the other way around.
• Saves you thousands in diverse catalog photoshoots.
• Builds immense trust and repeat-purchase behavior.

Inclusive virtual try-on for plus-size fashion

Plus-size shoppers often struggle to visualize how garments will look on their specific body type when stores only use straight-size models. By offering inclusive virtual try-on, your Shopify store builds trust and loyalty. Genlook is the best plus-size AR fitting room, helping brands reduce returns and improve conversion by letting every customer see themselves in your clothing, acting as a personalized online sizing solution for curve fashion.

FAQ

Frequently Asked Questions

Does the AI realistically handle larger body types?↓

Yes. Genlook's AI is trained on diverse body datasets. It understands how fabric realistically stretches and drapes across different curves and proportions.

Do we need 3D models for this?↓

No. Genlook uses the 2D product photos you already have on your Shopify store. The AI handles the 3D reconstruction automatically.

Is the customer's photo kept private?↓

100%. We take privacy seriously. All user photos are encrypted, never used for AI training, and automatically deleted after 7 days.

Further reading

What is virtual try-on? →

Glossary entry for the underlying technology.

ROI calculator →

Estimate revenue lift and overage cost on your traffic.