Virtual try-on for swimwear on Shopify

Why Genlook for swimwear on Shopify?

Swimwear fit is deeply personal. A high-cut leg or a plunge neckline looks completely different depending on the wearer's proportions. When customers can't visualize the coverage on themselves, they either abandon the cart or buy multiple sizes just to return the rest.

Respecting the cut and coverage

Genlook's swimwear engine is designed to accurately map complex cuts—from cheeky bikinis to full-coverage one-pieces—directly to the user's uploaded photo.

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Accurate coverage mapping

We accurately render high-waisted cuts, cheeky fits, and plunge necklines so users know exactly what to expect.

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Skin tone and lighting

The engine blends the swimwear naturally against the user's skin tone, respecting the lighting of their original selfie.

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Privacy first

Swimwear requires trust. All user photos are securely processed and automatically deleted after 7 days.

See it in action

Real results across different lighting and styles.

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One-piece with accurate hip placement

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Men's board shorts showing true length

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Bikini top mapping over natural curves

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Rash guard fitting precisely to the torso

45%

Of women say it is hard to find a swimsuit that fits right.

Source

28%

Of women in a US survey said swimwear was the hardest category to shop for.

Source

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Lines of code required. Powered entirely by your existing photos.

How it works for your brand

1

Works with your catalog

Upload your standard e-commerce photos. Genlook automatically extracts the swimwear and prepares it for try-on.

2

Seamless integration

Shoppers click 'Try-on' directly on your Shopify product page. No external portals or app downloads.

3

Reduce hygienic returns

When customers know the cut suits them, they keep the item. Drastically reduce costly returns.

“Swimwear returns are a massive headache for us because of hygiene liners and restock processes. Letting customers see the coverage before buying was a game-changer. Our conversion rate jumped and our return rate dropped.”

Genlook vs. buying multiple sizes

See why merchants switch to Genlook's dedicated engine.

Generic apps

• Customers buy 3 sizes intending to return 2, destroying your margins. - Hygienic concerns make swimwear returns incredibly expensive to process. - Static model photos don't reflect diverse body types.

Genlook

• Customers visualize the exact coverage and cut on their own body. - Drastically reduces "wardrobing" and multi-size purchasing behavior. - Gives every body type a personalized fitting room experience.

Increase swimwear conversions with virtual try-on

Swimwear is notoriously the most difficult category for customers to buy online. Adding virtual swimsuit try-on to your Shopify store instantly reduces the anxiety of fit and coverage. Genlook is the leading AR try-on for swimwear, allowing customers to visualize bikinis and one-pieces on their own body. If you want to reduce swimwear returns and offer a premium online beachwear fitting experience, Genlook installs in minutes.

FAQ

Frequently Asked Questions

Does it work for both bikinis and one-pieces?↓

Yes! The engine handles all types of swimwear including two-pieces, one-pieces, board shorts, and rash guards.

How does the AI handle different body types?↓

Genlook maps the swimwear to the actual proportions of the user in the photo, ensuring the cut and coverage look realistic regardless of body shape.

Are user photos secure?↓

Absolutely. Privacy is our top priority. Photos are encrypted, never used for training models, and automatically wiped from our servers after 7 days.

Further reading

What is virtual try-on? →

Glossary entry for the underlying technology.

ROI calculator →

Estimate revenue lift and overage cost on your traffic.