Genlook + Mailchimp
Leverage your virtual try-on data in Mailchimp. Automatically sync customer tags and segments for smarter email marketing.
Tag Syncing
Genlook tags customers in Shopify when they use the try-on feature. Mailchimp's Shopify integration automatically pulls these tags.
Segmented Campaigns
Create a segment in Mailchimp for 'Genlook Users' and send them tailored content, like style guides or exclusive offers.
Recover Abandoned Carts
Combine Genlook tags with abandoned cart data to send hyper-relevant recovery emails featuring the items they tried on.
How to set it up
Connect Shopify to Mailchimp
Ensure you have the official Mailchimp for Shopify app installed and connected.
Activate Genlook Email Collection
In Genlook Settings, enable email collection so we can capture and tag customer profiles.
Create Segment in Mailchimp
Go to Audience > Segments > Create Segment. Rule: Tags > Contacts are tagged with > 'Genlook: Active User' or 'Genlook: Subscriber'.
Engage Your Audience
Send campaigns specifically to this high-intent audience.