Genlook + Omnisend

Combine the power of AI virtual try-on with Omnisend's marketing automation. Sync customer segments to drive sales via email and SMS.

Genlook segments (like 'Active Try-On Users') sync automatically to Omnisend, keeping your audience data up-to-date in real-time.

Target customers who used the virtual fitting room but didn't purchase. Send them personalized reminders to complete their look.

Leverage Omnisend's SMS capabilities to reach high-intent shoppers directly on their phones after they engage with Genlook.

How to set it up

In Genlook Settings, ensure 'Collect Emails' is enabled. This allows us to identify and tag customers.

Verify that Genlook has created segments in your Shopify Admin > Customers (e.g., 'Genlook: Active Try-On Users').

In Omnisend, go to Audience > Segments. Create a segment based on tags: 'Contact tag' is 'Genlook: Active User'.

Build an automation workflow that triggers when a customer joins this segment to send welcome emails or discounts.