In the crowded world of fashion e-commerce, personalization is no longer a luxury—it's a survival strategy.
Gone are the days of "spray and pray" email marketing. Today's shoppers expect brands to know them, understand their style, and recommend products that actually fit.
That's where the power couple of Genlook (AI Virtual Try-On) and Klaviyo (Marketing Automation) comes in. By combining the visual engagement of virtual try-on with the data-driven precision of Klaviyo, you can unlock a new level of growth for your Shopify store.
The Problem: The "Window Shopper" Paradox
You have traffic. People are browsing your collections. But the vast majority—often over 98%—leave without buying.
Why? Uncertainty.
- "Will this fit me?"
- "Does this color suit my skin tone?"
- "Is the cut right for my body type?"
They browse, maybe add to cart, and then hesitate. Traditional exit-intent popups might capture an email, but they don't capture the reason for the hesitation.
The Solution: Capture Intent with Genlook
Genlook solves the uncertainty problem by letting customers see your clothes on their own bodies. But it does something else even more valuable: it captures high-intent data.
When a customer uploads a photo to try on a dress, they are telling you:
- "I am interested in this specific product."
- "I am actively considering how it looks on ME."
- "Here is what I look like" (Data points for personalization).
This is "Zero-Party Data" gold. And this is where Klaviyo comes in.
How to Supercharge Klaviyo with Genlook Data
By syncing the insights captured in Genlook to Klaviyo, you can move beyond generic "Welcome Series" flows into hyper-segmented, high-converting campaigns.
Here are three powerful strategies to implement today:
1. The "Try-On Abandonment" Flow
The Trigger: A customer uses the Genlook widget to generate a try-on image but doesn't purchase within 2 hours.
The Email:
Subject: You looked great in that!
"Hi [Name], we saw you trying on the Summer Floral Dress. It looked amazing on you! Still thinking about it? Here's a 10% discount to help you decide."
Why it works: It's specific, personal, and acknowledges their active engagement. It feels less like marketing and more like a helpful stylist.
2. Segmentation by Style & Fit
The Strategy: Use Genlook data to tag customers based on what they try on.
- Tag:
Interest: Midi Dresses - Tag:
Style: Casual
The Campaign: When you launch a new collection, don't blast everyone.
- Send the Petite Collection email only to customers who have tried on petite sizes.
- Send the Bold Prints email to customers who have visualized colorful items.
The Result: Higher open rates, lower unsubscribe rates, and a massive boost in Revenue Per Recipient (RPR).
3. The "Confidence Booster" Retargeting
The Strategy: Customers who use Genlook are more engaged, but they might need social proof.
The Email: Create a segment of "Active Try-On Users" in Klaviyo. Send them a dedicated campaign featuring user-generated content (UGC) or reviews specifically for the items they tried.
"See how others are styling the jacket you tried on."
Setting It Up
Genlook makes it easy to capture emails directly within the try-on flow.
- Enable Email Collection in your Genlook dashboard. You can choose to ask for an email before the first generation or after a few tries.
- Sync to Shopify: Genlook tags these customers in your Shopify backend.
- Connect to Klaviyo: Since Klaviyo syncs seamlessly with Shopify, these new leads and their tags will automatically appear in your Klaviyo lists, ready for segmentation.
Conclusion
In 2026, the brands that win will be the ones that bridge the gap between the digital and physical experience.
Genlook gives your customers the fitting room experience. Klaviyo gives you the voice to talk to them about it. Together, they are the ultimate growth stack for modern fashion brands.
Ready to start?
- Install Genlook on Shopify.
- Connect your Klaviyo account.
- Watch your engagement—and sales—soar.