The line between physical retail and e-commerce is blurring. Today's shoppers expect a seamless experience, whether they are browsing on their couch or standing in your fitting room.
That's why we are thrilled to introduce our latest feature designed specifically for omnichannel brands: Genlook Retail QR Codes.
The In-Store Challenge
Imagine a customer walks into your store, finds a dress they love, but you don't have their size or preferred color in stock.
Traditionally, this is a lost sale. You might offer to order it for them, but without being able to see how it looks on them, the customer often hesitates and walks away.
The Solution: Instant In-Store Virtual Try-On
With Genlook Retail QR Codes, you can turn that lost sale into a conversion.
You can now generate unique, scannable QR codes for any product in your Shopify catalog directly from the Genlook dashboard. Print these codes and place them on your clothing tags, store shelves, or fitting room mirrors.
When a customer scans the QR code with their smartphone camera, they are instantly taken to a dedicated, mobile-optimized Genlook try-on page for that specific product.
They don't need to download an app or navigate your website. They simply snap a quick mirror selfie in the fitting room, and within seconds, they can see exactly how the out-of-stock size or alternative color looks on their own body.
Why You Need Retail QR Codes
- Save "Out of Stock" Sales: Never lose a customer just because a specific variant isn't on the shop floor. Let them try it virtually and purchase it online for home delivery.
- Endless Aisle Experience: Showcase your entire online catalog in a small physical footprint.
- Interactive Store Experience: Give your customers a modern, tech-forward shopping experience that encourages engagement and social sharing right from the fitting room.
- Bridge Offline to Online: Capture in-store foot traffic and seamlessly transition them to your Shopify store, allowing you to collect emails and retarget them later.
How to Get Started
Generating Retail QR Codes is incredibly simple:
- Open the Genlook app in your Shopify Admin.
- Navigate to the Products section.
- Select the product you want to feature in-store.
- Click Generate Retail QR Code.
- Download, print, and display!
This feature is available now for all Genlook users. Start bridging the gap between your physical and digital stores today!