Genlook vs. TryPoint
Both apps offer AI virtual try-on for fashion on Shopify.
See why Genlook is the more proven, affordable, and complete TryPoint alternative for growing fashion brands.
The Short Verdict
TryPoint
Part of VideoPoint ecosystem
- ✓UGC permission system (reuse try-on photos)
- ✓Shoppable video integration (via VideoPoint)
- ✗New app (Dec 2025, only 5 reviews)
- ✗English only
- ✗No Built for Shopify badge
- ✗Higher per-try-on cost ($0.19-$0.29)
Genlook
Best for Conversion & Growth
- ✓Built for Shopify (Shopify's highest quality standard)
- ✓14 reviews (5.0 rating, proven track record)
- ✓Lower pricing ($14.99/mo vs $19.99/mo)
- ✓14 Languages for global stores
- ✓Conversion-Optimized UX (A/B tested widget)
Detailed Feature Comparison
Everything you need to know to make the right choice.
Starting Price
Cost per Try-On
Shopify App Store
Customer UX
Language Support
Lead Generation
Merchant Studio
UGC / Social Proof
Integrations
Complete Solution vs. Ecosystem Lock-In
TryPoint is designed to work within the VideoPoint ecosystem. Genlook gives you everything in one app.
TryPoint: The VideoPoint Add-On
TryPoint is built by the VideoPoint team as part of their shoppable video ecosystem. Its standout feature is turning try-on photos into shoppable videos via VideoPoint. But to unlock this, you need a separate VideoPoint subscription.
The Trade-off: You get a try-on tool that works best when paired with another paid app. On its own, TryPoint is a capable try-on experience but comes with higher per-generation costs and lacks features like multilingual support.
Genlook: All-in-One
Genlook is a comprehensive, standalone solution. Try-on widget, email capture, merchant studio, conversion analytics, Klaviyo sync, and 14 languages are all available within a single app and subscription.
Why it matters: You don't need to manage multiple apps or pay for an ecosystem. Genlook gives you everything you need to turn virtual try-on into a revenue driver from day one, at a lower price point.
Why Merchants Choose Genlook
Same Underlying AI. Better Complete Package.
Both apps use Google's virtual try-on model. The difference is in the features, pricing, and polish around it.
Lower Cost, More Value
Genlook starts at $14.99/month for 100 try-ons. TryPoint charges $19.99 for the same volume, or $0.29 per try-on on pay-as-you-go. Over a year, the savings add up fast, and Genlook includes a merchant studio and Klaviyo integration at no extra cost.
Conversion-First UX
Genlook's widget has been A/B tested across real stores for months. Every interaction, from photo upload guidance to result display, is optimized to maximize the path from try-on to Add to Cart. Our data shows a 35% higher conversion rate for try-on users.
Global by Default
TryPoint only supports English. Genlook auto-detects and displays in 14 languages, including French, Spanish, Chinese, Japanese, Korean, and Arabic. For international brands, this is not optional, it's essential.
TryPoint is a decent option if you're already invested in the VideoPoint ecosystem. But for merchants who want a proven, standalone virtual try-on solution with better pricing, more features, and global reach, Genlook is the clear choice.
The Real Cost of Try-On
TryPoint's pay-as-you-go plan charges $0.29 per try-on with no monthly commitment. That sounds flexible, but at 100 try-ons per month, you're paying $29, nearly double Genlook's $14.99 Starter plan for the same volume.
Even on TryPoint's Basic plan at $19.99/month, overage costs are $0.19 per try-on vs Genlook's $0.17. And Genlook includes a merchant studio for creating marketing content, something TryPoint pushes to their separate VideoPoint app.
Trust & Track Record
Genlook has 14 five-star reviews from merchants worldwide and the Built for Shopify badge, Shopify's seal of quality for performance, design, and integration. TryPoint launched the same month as Looksy (December 2025) and has 5 reviews so far.
When you choose a tool that directly affects your customer experience and conversion rate, maturity and proven reliability matter. Genlook has processed hundreds of thousands of try-ons since September 2025 and has been refined with real merchant feedback at every step.
One App vs. An Ecosystem
TryPoint's most unique feature, turning try-on photos into shoppable videos, requires VideoPoint, a separate app with its own pricing. This means managing two apps, two subscriptions, and two dashboards to get the full experience.
Genlook keeps everything in one place: try-on widget, email capture, conversion analytics, merchant studio, and Klaviyo integration. One install, one price, one dashboard. This streamlined approach makes it easier to manage and scale.
FAQ
Frequently Asked Questions
Both apps use Google's AI. What makes Genlook different?↓
Is Genlook cheaper than TryPoint?↓
Does TryPoint's VideoPoint integration matter?↓
Same AI. Better price. More features.
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