Shopify
WooCommerceGENLOOK FOR INDIAN ETHNIC WEAR
Virtual try-on for Indian ethnic wear.
A saree is six yards of fabric that looks different on every person who drapes it, and a lehenga is bought for one occasion that cannot go wrong. Genlook shows the actual piece on the shopper's own photo, right on the product page, so festive and wedding shopping starts from confidence instead of guesswork.
Ethnic wear try-ons, generated.
Same shopper photo, three different outfits, each with the product photo it came from.
Trusted by 400+ fashion brands
02 · The problem with ethnic wear online
The most expressive garments, sold from flat photos.
A saree's whole point is how it drapes on the person wearing it. A lehenga is chosen for one wedding, often from another country, with no way to try it first. So shoppers screenshot, hesitate, ask the family group chat, and abandon carts that were minutes from converting.
· Drape and fall are personal, and a model photo shows someone else's
· Festive purchases are deadline-bound: one doubt delays past the occasion
· Genlook shows the piece on her photo before the doubt sets in
Swipe for the next outfit, same photo. Cards cycle on their own.
−24%
returns on try-on orders
+32%
conversion after a try-on
9s
from her photo to the outfit
Drape-true
pallu, pleats and dupatta in place
03 · Every silhouette
From daily kurtas to bridal lehengas.
A saree is not an anarkali is not a sharara. The engine keeps each silhouette, and each drape, honest on the shopper's proportions.
04 · What the engine gets right
Drape, zari, and dupattas, taken seriously.
The drape reads true
Pallu over the shoulder, pleats at the waist, the fall of the skirt: the saree drapes on her the way it would in the mirror.
Embroidery survives the render
Zari, sequin work and brocade keep their detail instead of smearing into texture. The work that justifies the price stays visible.
Sets stay sets
Lehenga, choli and dupatta render as the outfit they are, not as three confused layers.
Your photos, as they are
On-model shots or packshots both work. No reshoots, no special angles, no catalog migration.
05 · Where ethnic wear brands use it
Not just the product page.
Wedding & festive collections
The pieces with the highest tickets and the highest doubt. She sees the lehenga on herself before the season rush decides for her.
Diaspora shoppers
Customers ordering from another continent cannot visit the store. The try-on is the trial room they do not have.
Daily-wear kurtas
Lower-ticket, higher-frequency pieces where one good try-on turns a browser into a repeat buyer.
06 · In depth
Occasion wear is deadline shopping.
Ethnic wear carries a combination most fashion categories never face: high tickets, hard deadlines, and a huge share of shoppers buying from abroad. A bride's sister in Toronto orders a lehenga for a wedding in Jaipur; if it disappoints, there is no second delivery window. Every doubt on the product page is a sale that slips past the occasion it was meant for.
Showing the outfit on the shopper's own photo removes the biggest doubt in the category: "how does this actually look on me?" Try-on shows style and drape, not measurements, so your size chart still does the fitting. It runs on the product photos you already have, from daily-wear kurtas to bridal collections. The live demo has a full Indian ethnic rail to try, and the ROI calculator estimates the impact on your traffic.
07 · Ethnic wear, specifically
Asked by ethnic wear brands.
Does it handle saree drape?↓
Yes. The drape renders on the shopper's proportions: pallu, pleats and fall included. Each silhouette, from saree to anarkali to sharara, keeps its own shape.
What about heavy embroidery and zari work?↓
Embroidery, sequins and brocade keep their detail in the render. The craftsmanship your photography shows is the craftsmanship the try-on shows.
Do lehenga and salwar sets render as full outfits?↓
Yes. Multi-piece sets render as the complete outfit shown in your product photo, dupatta included.
Does it work for menswear like kurtas and sherwanis?↓
Yes. Kurta-pajama sets, sherwanis and Nehru jackets all work the same way, on his photo.
What product photos work best?↓
The ones you already have: on-model shots or clean packshots on a plain background both work.
What does it cost?↓
The free plan includes 100 generations, enough to test your collection. Paid plans scale with monthly volume, and shoppers who only browse cost you nothing.
Runs wherever you sell.
Shopify app →WooCommerce plugin →Try-On API for custom stores →One engine, every storefront
Further reading
What is virtual try-on? →ROI calculator →