Video content is king, but turning views into sales has always been a challenge for fashion brands. Today, we're excited to announce a massive leap forward in e-commerce engagement: Genlook Shoppable Video.
This new companion app brings the engaging, swipeable experience of TikTok and Instagram Reels directly to your Shopify store—with a game-changing twist.
The Power of Video Meets Virtual Try-On
With Genlook Shoppable Video, you can easily add short-form, vertical videos to your product pages or create dedicated video carousels anywhere on your store. But we didn't stop at just showing videos.
We've deeply integrated our core virtual try-on technology directly into the video player.
Now, when a customer is watching a video of a model wearing your latest collection, they don't just have to imagine how it looks. With a single tap, they can virtually try on the featured product directly from the video player.
Why Shoppable Video?
- Unmatched Engagement: Short-form video is the most engaging content format available. By bringing it to your store, you keep customers browsing longer.
- Frictionless Shopping: Customers can watch a video, see how the garment moves, and instantly try it on themselves without ever leaving the page.
- Higher Conversions: Combining the emotional appeal of video with the personalized confidence of virtual try-on creates a powerful conversion engine.
Seamless Integration
Genlook Shoppable Video is designed to work perfectly alongside your existing Genlook Virtual Try-On setup.
- Easy Video Management: Upload your existing Reels or TikToks and tag the featured products.
- Smart Placement: Automatically display relevant videos on product pages or create curated playlists for your homepage.
- Unified Experience: The try-on experience flows naturally from the video, providing a seamless journey from inspiration to purchase.
Get Started Today
Genlook Shoppable Video is now available on the Shopify App Store. We've included a very generous free tier so you can start experimenting with video commerce immediately.
Ready to transform your store's shopping experience?