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On Shopify, Genlook is built directly on top of Shopify’s native customer data model. Whenever a shopper interacts with the virtual try-on widget, Genlook saves their activity straight to their Shopify customer profile. You manage everything from the Integrations page in the Genlook app. The segment, tags, and Shopify Flow below are Shopify-only; Klaviyo and webhooks work on every platform, from Integrations at app.genlook.app.

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The foundation: your Shopify customer segment

When you install the app, Genlook automatically creates a new customer segment in Shopify called “Virtual Try-On Users by Genlook”. You’ll find it in your Shopify admin under Customers → Segments. It uses a simple query:
Any shopper who uses the try-on feature while logged in, or who provides their email through the widget, gets tagged with genlook-user and is automatically added to this segment.
If a shopper tries on an item anonymously (they aren’t logged in and haven’t provided an email), they won’t be added to the segment. We wait until they identify themselves before we attach activity to a customer profile.

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How Genlook updates customer profiles

Along with the general genlook-user tag, Genlook enriches each customer’s profile with their specific try-on history:

Product-specific tags

We add a specific tag for each variant a customer tries on, formatted as genlook-try-{productId}-{variantId}. This is perfect for creating highly targeted segments (like “customers who tried on the leather jacket”).

Tried-on products metafield

We store a list.product_reference metafield ($app.genlook_tried_on_products) that keeps a running list of every product a customer has tried. These appear natively as clickable product links right in the Shopify admin.
This data stays in sync automatically:
  • Instantly whenever a logged-in shopper tries something on.
  • Retroactively when an anonymous visitor identifies themselves (by logging in or submitting an email). As soon as we know who they are, we backfill their entire previous try-on history to their Shopify profile.
Shopify customer page showing the Genlook tried-on products metafield with linked products

How the tried-on products metafield appears on a Shopify customer page

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Connect your tools

Shopify Flow

Two ready-made try-on triggers, no setup.

Klaviyo

Try-on events on each profile, for flows and segments.

Webhooks

Signed HTTP events to your own endpoint.
Any other tool that reads Shopify customers (Omnisend, Mailchimp, Meta and Google audiences, loyalty and review apps) picks up the segment and tags above with no extra setup.

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Order attribution

When a shopper who used try-on places an order, Genlook tags the Shopify order genlook-order and records the shopper’s try-on count in the genlook_try_on_count order metafield.