Shopify
WooCommerceVirtual try-on for outerwear.
Genlook shows your coats and jackets on the shopper's own photo, right on the product page. Shoppers see length, volume and shoulder line on themselves before they buy a high-priced piece.
Free plan, no card needed
8.2 sFree plan, no card needed
Used by 900+ fashion stores
Examples of outerwear try-ons
Same shopper photo, four different pieces, each with the product photo it came from.
Product photos don't show how a coat looks on the shopper
Coats are expensive pieces that shoppers choose on silhouette. A size chart can't show where a trench ends on their leg or how bulky a puffer looks on them. Outerwear is often the most expensive category in a catalog, and shoppers hesitate the most over it.
- Cart abandonment tends to rise with price, and outerwear is often the most expensive category
- A length in centimeters is hard to picture on your own body
- Genlook shows the coat on the shopper's own photo before they decide
Genlook900+
fashion stores use Genlook
5.0
rating on the Shopify App Store
8.2s
median time per try-on
Puffer to trench
outerwear styles supported
Try-on for puffers, trench coats, peacoats and other outerwear
Parkas, bombers and blazers have different bulk and length. The try-on keeps the volume, drape and length of each piece.
How Genlook renders volume, length and materials
Volume is kept
A puffer keeps its loft and a wool coat keeps its structure, layered over the shopper's outfit.
Length shown on the shopper
The try-on shows where a trench ends and where a cropped jacket sits on the shopper's photo.
Materials keep their texture
Leather, wool, nylon and faux fur keep the texture and light from your product photo.
Layers over the shopper's outfit
The coat renders over what the shopper is wearing in their photo, the way they would wear it.
Where stores use try-on
Product pages
Shoppers see coat length, volume and shoulder line on their own photo before buying.
Silhouette comparison
Shoppers compare a puffer, trench or blazer on themselves instead of on three different models.
Seasonal launches
Link autumn and winter campaigns to product pages with try-on so shoppers can see new coats on themselves.
Why shoppers hesitate on expensive outerwear
Outerwear return rates sit around 28 to 34% online, and these returns cost more than most: bulky boxes, heavy shipping, and a $200+ item out of stock while it travels back. Shoppers find it hard to picture a length like “center back length: 74cm” on their own body, and hesitation grows with price, so the most expensive items in a catalog often collect the most abandoned carts.
Seeing the coat on their own photo, over the clothes they are wearing, is the closest online equivalent to trying it on over a sweater in a store. The live demo shows how volume and length come through.
Frequently asked questions
Does the AI handle bulky items like puffer coats?
Yes. The try-on keeps the volume of the original garment and layers it over the shopper without distorting their body.
Will it layer over the shopper's existing clothes?
Yes. The jacket renders over the shopper's current outfit, so the result looks like wearing the coat over what they had on.
Can we show the jacket open and closed?
Yes. The try-on follows the product photo you select. If the photo shows the jacket open, it renders open on the shopper.
How does length look on tall or petite shoppers?
The coat is rendered on the shopper's own photo, so the hem follows their proportions in the image. Try-on shows how the style looks. It doesn't show exact measurements, so keep your size chart and garment lengths on the product page.
Does it work for premium materials like leather and shearling?
Yes. Texture and light come from your product photo, so leather keeps its sheen and shearling its depth in the try-on.
What does it cost?
Genlook has a Free plan with 10 try-ons a month, and no card is required. Paid plans include more try-ons each month. Shoppers who only browse don't use any try-ons.
Available on
Or use the Try-On API for a custom store.
PrestaShop moduleLearn more
Add virtual try-on to your outerwear store.
Start on the Free plan with 10 try-ons a month, no card required. It works with the outerwear photos you already have.
