Shopify
WooCommerceGENLOOK FOR BRIDAL
Virtual try-on for bridal.
Brides usually choose a wedding dress from photos of a model. Genlook shows the gown on the shopper's own photo, right on the product page, before they book a fitting or place the order.
Examples of bridal try-ons.
One shopper photo with three different gowns. Each result is shown next to the product photo it was made from.
Used by 900+ fashion stores
02 · Why bridal is hard to sell online
Brides choose a gown from photos of someone else.
Shoppers choose a gown for its silhouette, and a model photo only shows that silhouette on the model. Brides shortlist gowns without seeing them on themselves, and bridesmaids often order dresses remotely. Doubt leads to delayed decisions and abandoned carts.
· A wedding dress is a one-time purchase with a high price
· Bridesmaid dresses are often ordered by people who never tried them on
· Genlook shows the gown on the shopper's own photo before the fitting
Swipe for the next gown on the same photo. Cards also change on their own.
900+
fashion stores use Genlook
5.0
rating on the Shopify App Store
8.2s
median time per try-on
Slip to ballgown
bridal silhouettes and bridesmaid dresses
03 · Bridal styles
Try-on for wedding gowns and bridesmaid dresses.
Genlook works with A-line, mermaid, ballgown and slip silhouettes, and shows each one on the shopper's own photo.
04 · How bridal try-ons look
How Genlook renders volume, lace and satin.
Full skirts and slim gowns
A ballgown keeps its full skirt and a slip dress keeps its close, fluid shape on the shopper.
Lace detail
Bodice lace and appliqué come through clearly, so shoppers can zoom in on the details.
Satin sheen and fall
The sheen and fall of satin carry over from your product photos.
Private shopper photos
Photos are encrypted, never used to train AI models, and deleted after 7 days.
05 · Where bridal brands use it
Where stores use try-on.
Gown collections
Shoppers see each gown's silhouette on their own photo and pick which ones to try in person.
Bridesmaid coordination
Bridesmaids in different cities try the same dress on their own photos and compare the results without visiting a showroom.
Appointment booking
Boutiques can use try-on on pages that book fittings, so shoppers arrive with a shortlist of dresses they want to try.
06 · In depth
How try-on helps shoppers choose a wedding dress online.
Dresses already return at 33 to 38% online. Bridal adds a high price, a one-time decision, and a buyer who has usually never worn anything like it. Whether you sell gowns directly or use your pages to book boutique appointments, shoppers want to know which gowns suit them before they commit.
Showing the gown on the shopper's own photo helps them build a shortlist before the appointment. It also helps the wedding party: bridesmaids in different cities can try the same dress on themselves and agree on a color remotely. Try-on shows silhouette and style. It does not measure anything, so the fitting and the size chart still handle size and tailoring. The live demo shows how gowns look in a try-on, and the ROI calculator estimates the impact on your traffic.
07 · Bridal questions
Questions from bridal brands.
Does it handle full gowns with volume and trains?↓
Yes. Full-length gowns are shown on the shopper's photo, including full skirts, trains and structured bodices.
Can bridesmaids use it too?↓
Yes. Each bridesmaid tries the dress on their own photo from their own device, so the group can compare and decide together from anywhere.
Does it replace the boutique fitting?↓
No. Try-on shows the silhouette so shoppers arrive with a shortlist. The fitting, tailoring and size choice still happen with you.
Are shoppers' photos private?↓
Yes. Photos are encrypted in transit and at rest, never used to train AI models, and deleted after 7 days.
What product photos work best?↓
The ones you already have. On-model shots and clean packshots on a plain background both work.
What does it cost?↓
The Free plan includes 10 try-ons a month, and no card is required. Paid plans include more try-ons each month.
Available on these platforms.
Shopify app →WooCommerce plugin →PrestaShop module →Try-On API →Or use the Try-On API for a custom store.
Further reading
What is virtual try-on? →ROI calculator →Add try-on to your bridal store.
Start on the Free plan with 10 try-ons a month, no card required. It works with the gown photos you already have.