Shopify
WooCommerceGENLOOK FOR BRIDAL
Virtual try-on for bridal.
A wedding dress is the most looked-at garment she will ever wear, and she is asked to choose it from photos of someone else. Genlook shows the gown on her own photo, right on the product page, before she books a fitting or places the order.
Bridal try-ons, generated.
Same shopper photo, three different gowns, each with the product photo it came from.
Trusted by 400+ fashion brands
02 · The problem with bridal
The biggest dress decision, made from someone else's photos.
A gown is chosen for its silhouette, and silhouette is the one thing a model photo can't show on her. So brides shortlist blind, bridesmaids order remotely in dresses they've never seen on themselves, and every doubt turns into a delayed decision or an abandoned cart.
· A wedding dress is bought once, with no reorder to fix a wrong call
· Bridesmaid dresses are ordered in bulk by people who never tried them on
· Genlook shows the gown on her photo before the fitting, not after the doubt
Swipe for the next gown, same photo. Cards cycle on their own.
−24%
returns on try-on orders
+32%
conversion after a try-on
6.2s
from her photo to the gown
Train-true
volume and length where they will sit
03 · Every bridal silhouette
From slip to ballgown, the silhouette reads true.
An A-line isn't a mermaid isn't a bias-cut slip. The engine keeps each silhouette honest on her proportions.
04 · What the engine gets right
Volume, lace, and satin, taken seriously.
Volume stays honest
A ballgown reads full, a slip stays liquid. The skirt takes the space it would take on her, not on the model.
Lace keeps its detail
Bodice lace and appliqué render without smearing. Zoom in on the work that justifies the price.
Satin behaves like satin
Sheen, weight, and fall carry over from your product photography instead of flattening out.
Private by default
Bridal runs on trust. Photos are encrypted, never used for training, and auto-deleted after 7 days.
05 · Where bridal brands use it
Not just the product page.
Gown collections
The silhouette question answered on her own photo, before she shortlists which gowns to see in person.
Bridesmaid coordination
Five bridesmaids in five cities try the same dress on themselves and agree in the group chat, without a showroom trip.
Appointment booking
Boutiques turn browsing into booked fittings: she arrives already knowing which three dresses she wants to try.
06 · In depth
The one dress that can't be a guess.
Dresses already return at 33 to 38% online, and bridal adds everything that makes a purchase hesitant: a four-figure ticket, a one-shot decision, and a buyer who has never worn anything like it before. Whether the gown is sold outright or the page exists to book boutique appointments, the same question stalls the funnel: "which of these actually suits me?"
Showing the gown on her own photo answers that before the appointment, so fittings start from a confident shortlist instead of a cold rack. It works for the wedding party too: bridesmaids spread across cities can try the same dress on themselves and settle the color debate remotely. Try-on shows silhouette and style, not measurements, so the fitting and the size chart still do the tailoring. The live demo shows how gowns render, and the ROI calculator estimates the impact on your traffic.
07 · Bridal, specifically
Asked by bridal brands.
Does it handle full gowns with volume and trains?↓
Yes. Full-length gowns are rendered on the shopper's proportions, including voluminous skirts, trains, and structured bodices.
Can bridesmaids use it too?↓
Yes. Each bridesmaid tries the dress on her own photo from her own device, so the party can compare and decide together, wherever they live.
Does it replace the boutique fitting?↓
No. Try-on answers the silhouette question so she walks in with a shortlist. The fitting, the tailoring, and the size decision still happen with you.
Are shoppers' photos private?↓
Yes, and it matters double in bridal. Photos are encrypted, never used to train models, and deleted automatically after 7 days.
What product photos work best?↓
The ones you already have: on-model shots or clean packshots on a plain background both work.
What does it cost?↓
The free plan includes 100 generations, enough to test your collection. Paid plans scale with monthly volume, and shoppers who only browse cost you nothing.
Runs wherever you sell.
Shopify app →WooCommerce plugin →Try-On API for custom stores →One engine, every storefront
Further reading
What is virtual try-on? →ROI calculator →Show her the dress, on her.
Free plan, 100 generations included. Works with the gown photos you already have.