Shopify
WooCommerceGENLOOK FOR FOOTBALL & SPORT
Virtual try-on for football kits.
Nobody buys a jersey for the fit. They buy it to feel part of the club. Genlook puts the fan inside the kit, on their own photo, right on the product page, and turns a scroll through the club shop into a shirt in the cart.
Kit try-ons, generated.
Same fan photo, four pieces from the club shop, each with the product photo it came from.
Trusted by 400+ fashion brands
02 · The problem with fan wear
Fans don't doubt the club. They doubt the shirt on them.
A jersey is an identity purchase, but replica kits carry premium prices, cuts change between seasons and suppliers, and a flat packshot of the new shirt looks a lot like last season's. The distance between 'nice kit' and 'add to cart' is seeing yourself wearing it.
· Replica kits are premium-priced, and hesitation grows with the price
· A mannequin packshot can't spark the pride that actually sells a shirt
· Genlook puts the fan in the kit while the excitement is still there
Swipe for the next piece, same photo. Cards cycle on their own.
−24%
returns on try-on orders
+32%
conversion after a try-on
6.2s
from their photo to the kit
Stripe-true
patterns and crests kept sharp
03 · The whole club shop
From matchday kit to retro reissue, it all renders.
A striped home shirt isn't a training top isn't a track jacket. The engine reads each piece from your product photo.
04 · What the engine gets right
Stripes, crests, and kit details, kept sharp.
Patterns stay crisp
Stripes, sashes, and retro geometry wrap the body without melting or bending where they shouldn't.
Crest and sponsor hold
Badge, sponsor wordmark, collar, and cuff details render in place. Zoom in and the kit still reads like the kit.
Jersey or jacket, detected
The engine reads your product photo and drapes a shirt, a training top, or a track jacket accordingly.
Every fan, mapped
The shirt follows the actual proportions in the photo, so it looks right on every build.
05 · Where clubs and fan stores use it
Not just the product page.
Kit launches
New season drop: fans see themselves in the shirt the day it's revealed, while the hype is at its peak.
Retro collections
A '90s reissue sells on nostalgia. Seeing yourself in it is what closes the loop.
Club shops & fan stores
From grassroots clubs to fan-gear retailers, the try-on covers jerseys, training wear, and the whole merch rack.
06 · In depth
Merch is emotion. Sell it that way.
Fan wear doesn't follow normal fashion logic. Demand spikes around kit launches, derbies, and transfer news, then cools until the next moment. The shirt itself is an identity statement first and a garment second, which is exactly why static product photography undersells it: a flat packshot shows the polyester, not the feeling.
A try-on flips that. The fan sees themselves in the new home shirt seconds after landing on the page, while the launch hype is still doing the marketing for you. It works just as hard on the slower sellers: retro reissues, track jackets, and training wear that live in the shadow of the matchday kit. And because gift buyers make up a large share of club-shop traffic, showing the shirt on a person, instantly, helps the aunt buying for a nephew too. The live demo shows how kits render, and what virtual try-on is covers the technology behind it.
07 · Football & sport, specifically
Asked by clubs and fan stores.
Does it work with striped and patterned kits?↓
Yes. Stripes, hoops, sashes, and retro patterns are among the strongest cases: the pattern wraps the body without smearing.
Can fans try more than jerseys?↓
Yes. Training wear, track jackets, hoodies, and the rest of the merch rack all work with the same button.
Does it show name and number printing?↓
The try-on renders the shirt as it appears in your product photo. If the photo shows a printed name and number, that is what the fan sees on themselves.
What product photos do I need?↓
The ones you already have: a flat packshot, ghost mannequin, or on-model shot on a clean background.
Are shoppers' photos private?↓
Yes. Photos are encrypted, never used to train models, and deleted automatically after 7 days.
What does it cost?↓
The free plan includes 100 generations, enough to test the current kit range. Paid plans scale with monthly volume, and fans who only browse cost you nothing.
Runs wherever you sell.
Shopify app →WooCommerce plugin →Try-On API for custom stores →One engine, every storefront
Further reading
What is virtual try-on? →ROI calculator →Put every fan in the kit.
Free plan, 100 generations included. Works with the kit photos you already have.