GENLOOK FOR FOOTBALL & SPORT

Virtual try-on for football kits.

Fans buy a jersey to show support for their club. Genlook shows the kit on the fan's own photo, right on the product page, so they can see themselves in it before they buy.

Examples of football kit try-ons.

One fan photo with four pieces from a club shop. Each result is shown next to the product photo it was made from.

Home kit 26/27Home kit 26/27, original photo
Home kit 26/27
Away kit 26/27Away kit 26/27, original photo
Away kit 26/27
Goalkeeper kitGoalkeeper kit, original photo
Goalkeeper kit
Retro away shirtRetro away shirt, original photo
Retro away shirt

Used by 900+ fashion stores

Karl Lagerfeld
Fashion's Park
Sanaulla International
Monastery
Aspiga
Saltrock
Como 1907
Kelly Felder
ESSENTIA
G2000
GQSize
Daly Dress
Al Karim Fabrics
Gabos London
Bo-Star
Anthony's
CĖNC
SARA ELEMARY

02 · Why fan wear is hard to sell online

Fans can't see how a new kit looks on them.

Replica kits are expensive, cuts change between seasons and suppliers, and a flat packshot of a new shirt can look a lot like last season's. Seeing themselves in the shirt helps fans decide to buy.

· Replica kits are expensive, and fans hesitate more at higher prices

· A mannequin packshot doesn't show the fan wearing the shirt

· Genlook shows the kit on the fan's own photo on the product page

Goalkeeper kit
Away kit 26/27
Home kit 26/27
GENERATED
Home kit 26/27

Swipe for the next piece on the same photo. Cards also change on their own.

900+

fashion stores use Genlook

5.0

rating on the Shopify App Store

8.2s

median time per try-on

Home to retro

kits, training wear and fan wear

03 · Club shop products

Try-on for matchday kits, retro shirts and training wear.

Striped home shirts, training tops and track jackets all work. Genlook reads each piece from your product photo.

Home & away kitsThird kitsRetro shirtsTraining wearTrack jackets
Fan hoodiesGoalkeeper kitsWomen's cuts+ yours

04 · How kit try-ons look

How Genlook renders stripes, crests and kit details.

Patterns stay clear

Stripes, sashes and retro patterns follow the body without blurring.

Crests and sponsors in place

The badge, sponsor logo, collar and cuffs stay where they are on the product photo. Fans can zoom in on the details.

Shirts, tops and jackets

Genlook reads your product photo and shows a shirt, a training top or a track jacket as that type of garment.

Works for different builds

The shirt follows the body in the fan's photo.

Home kit, generated
Home kit, generated
Away kit, generated
Away kit, generated

05 · Where clubs and fan stores use it

Where stores use try-on.

Kit launches

When a new season's kit is revealed, fans can see themselves in the shirt on launch day.

Retro collections

Fans see themselves in reissued shirts from past seasons before they buy.

Club shops & fan stores

Grassroots clubs and fan-gear retailers use try-on for jerseys, training wear and other merchandise.

06 · In depth

How try-on helps sell football kits and fan wear.

Fan wear sells differently from regular fashion. Demand rises around kit launches, derbies and transfer news, then drops until the next event. Fans buy a shirt to show support for their club, and a flat packshot shows the product without the person wearing it.

With try-on, fans see themselves in the new home shirt a few seconds after they reach the page, while interest from the launch is high. It also works for products that sell more slowly, such as retro reissues, track jackets and training wear. Gift buyers can use it too, with a photo of the person they are buying for. The live demo shows how kits look in a try-on, and what virtual try-on is explains the technology.

Track jacket, generated
Track jacket, generated

07 · Football and sport questions

Questions from clubs and fan stores.

Does it work with striped and patterned kits?↓

Yes. Stripes, hoops, sashes and retro patterns work well. The pattern follows the body without blurring.

Can fans try more than jerseys?↓

Yes. Training wear, track jackets, hoodies and other merchandise all work with the same button.

Does it show name and number printing?↓

The try-on shows the shirt as it appears in your product photo. If the photo shows a printed name and number, the fan sees them in the try-on.

What product photos do I need?↓

The ones you already have: a flat packshot, ghost mannequin or on-model shot on a clean background.

Are shoppers' photos private?↓

Yes. Photos are encrypted in transit and at rest, never used to train AI models, and deleted after 7 days.

What does it cost?↓

The Free plan includes 10 try-ons a month, and no card is required. Paid plans include more try-ons each month.

Available on these platforms.

Shopify app →WooCommerce plugin →PrestaShop module →Try-On API →

Or use the Try-On API for a custom store.

Further reading

What is virtual try-on? →ROI calculator →

Add try-on to your club shop.

Start on the Free plan with 10 try-ons a month, no card required. It works with the kit photos you already have.