GENLOOK FOR HAIR
Virtual try-on for wigs & hair.
A wig is bought on one question: "will this look natural on me?" Genlook blends your lace fronts and full wigs onto the shopper's own face, right on the product page, before they order.
Wig try-ons, generated.
Same shopper photo, four different styles, each with the product photo it came from.
Trusted by 400+ fashion brands
02 · The problem with wigs online
They're not buying hair. They're buying how it frames their face.
A wig buyer is making a high-consideration, deeply personal purchase from a photo of someone else's face. Even great photography can't answer the only question that matters, so carts stall, and the orders that do land often come back.
· The model's features and skin tone aren't the shopper's
· "Natural-looking" can only be judged on the wearer
· Genlook shows the blend on their face, before the order
Swipe for the next style, same face. Cards cycle on their own.
−24%
returns on try-on wig orders
+32%
conversion after a try-on
6.2s
from their selfie to the style
Bob–wave
every length, texture and color
03 · Every style and texture
From bob to body wave, the style survives.
A lace front isn't a hairpiece isn't a jerry curl. The engine keeps each texture honest on their face.
04 · What the engine gets right
Blending an accessory engine can't fake.
Lace fronts read as hairline
The delicate lace transition renders as natural hair, not a hard edge across the forehead.
Skin tone blends in
Shading adjusts to the shopper's skin tone from their own photo. No pasted-on look.
Texture keeps its character
Tight curls stay tight, body waves stay soft, and color reads true to the product photo.
Every hair product, one engine
Lace fronts, full wigs, hairpieces, extensions: routed automatically from the product image.
05 · Where wig brands use it
Not just the product page.
Product pages
Lace-front blend and face framing shown on the shopper's own features before they order.
Style switching
One selfie, the whole collection: shoppers flick through lengths and colors on themselves.
New-style launches
Send launch emails to try-on pages and turn "will it look natural?" into checkouts.
06 · In depth
The most personal purchase in beauty e-commerce.
Wigs combine a high price point, an emotional purchase, and a result that depends entirely on the wearer's face and skin tone. Broad fashion surveys already show 38% of shoppers struggling to find styles that fit them; with hair, the reference photo is even less transferable, because "natural-looking" is a judgment only the wearer's own reflection can make.
A selfie-based preview brings that judgment forward to the product page: length, color and face framing on their own features, with one photo reused across the whole collection. The wig try-on guide covers the setup in detail, and the live demo shows how hairlines and textures render.
07 · Wigs, specifically
Asked by wig brands.
Does the try-on work for lace-front wigs?↓
Yes. The engine is calibrated for lace fronts, preserving the transition at the hairline so the result reads as natural hair.
Will the rendering match different skin tones accurately?↓
Yes. The engine detects skin tone from the shopper's photo and adjusts the blending so the wig feels like it's really on the wearer.
What if the shopper has long hair underneath?↓
The wig renders over the existing hair. For the most accurate result, add a tip on your product page: "Tie hair back for best try-on results."
Do color variants each need their own photo?↓
Yes, one clear photo per colorway gives the truest render. The engine picks up length, texture, and color from the image itself.
Are shoppers' selfies private?↓
Yes. Photos are encrypted, never used to train models, and deleted automatically after 7 days.
What does it cost?↓
The free plan includes 100 generations, enough to test your bestselling styles. Paid plans scale with monthly volume, and shoppers who only browse cost you nothing.
Runs wherever you sell.
Shopify app →WooCommerce plugin →Try-On API for custom stores →One engine, every storefront
Further reading
Deep-dive guide →What is virtual try-on? →ROI calculator →Every product page, a styling session.
Free plan, 100 generations included. Works with the style photos you already have.