Changelog

New features and improvements in Genlook, newest first. Filter by area to see what changed for you.

October 2026

  1. Try-on

    Try-ons are now 2.4x faster

    The median try-on now takes about 5 seconds, down from 12.5 seconds in August. 72% of try-ons finish in under 10 seconds, up from 6%.

    Try-ons are now 2.4x fasterRead the update →

September 2026

  1. Developers

    Try-On API plans: try-on from $0.015

    The Try-On API now has monthly plans: Starter at $20 for 1,000 try-ons, Growth at $99 for 6,000, Scale at $300 for 20,000. Pay as you go drops to $0.04 per try-on.

    Try-On API plans: try-on from $0.015Read the update →
  2. Try-on

    Live Try-On (Beta): see the garment on yourself, in real time

    Live Try-On is now in beta. Shoppers open their camera and see your product on themselves as they move, no photo upload needed. Opt-in, Shopify first.

    Live Try-On (Beta): see the garment on yourself, in real timeRead the update →

August 2026

  1. Integrations

    Shopify Flow triggers: automate on every try-on

    Genlook now adds two triggers to Shopify Flow. Tag customers, alert your team, or hand try-on events to your email and SMS apps, with nothing to connect.

    Shopify Flow triggers: automate on every try-onRead the update →

June 2026

  1. Integrations

    Genlook is now available on PrestaShop

    The official Genlook module brings AI virtual try-on to PrestaShop 8 and 9 stores. Upload the module, paste your API key, and go live from the back office.

    Genlook is now available on PrestaShopRead the update →
  2. Integrations

    Hello WooCommerce! Genlook is now available on WordPress

    Genlook is no longer exclusive to Shopify! We're thrilled to announce the launch of our official WordPress plugin, bringing our AI virtual try on widget to…

    Hello WooCommerce! Genlook is now available on WordPressRead the update →

May 2026

  1. Developers

    Introducing the Genlook Virtual Try-On API

    We are thrilled to announce the launch of the Genlook Virtual Try-On API. Build custom AI fitting rooms for your e-commerce store, mobile app, or in-store kiosks with just a few lines of code.

    Introducing the Genlook Virtual Try-On APIRead the update →

April 2026

  1. Try-on

    Custom Watermarks

    You can now add custom watermarks to your generated try on images. This helps protect your brand assets and increases brand awareness when users share their…

    Custom WatermarksRead the update →
  2. Try-on

    Introducing Genlook Shoppable Video: Try-On Directly from Reels

    Boost engagement and conversions with Genlook Shoppable Video. Add TikTok/Reels-style videos to your store and let customers try on products directly from the video.

    Introducing Genlook Shoppable Video: Try-On Directly from ReelsRead the update →
  3. Try-on

    Bring Virtual Try-On to Your Physical Store with Retail QR Codes

    Bridge the gap between your physical and digital stores. Let in-store customers try on out-of-stock sizes or colors instantly using Genlook Retail QR Codes.

    Bring Virtual Try-On to Your Physical Store with Retail QR CodesRead the update →
  4. Integrations

    Klaviyo Integration

    Seamlessly sync your collected emails and virtual try on events to Klaviyo. You can now build powerful retargeting flows based on user try on behavior and…

    Read the update →

March 2026

  1. Developers

    Unleash your creativity with our new JavaScript SDK

    Building a headless Shopify store or a custom e commerce frontend? We've extracted our core try on logic into a lightweight, framework agnostic JavaScript SDK.…

    Read the update →
  2. Try-on

    Widget Performance Upgrade

    We've completely rebuilt our try on widget using web components. This major architectural update results in significantly faster load times and a smoother,…

    Read the update →
  3. Company

    Genlook Achieves the "Built for Shopify" Badge

    We are proud to announce that Genlook has earned the Built for Shopify badge, recognizing our app for meeting Shopify's highest standards for quality, design, and performance.

    Built for Shopify BadgeRead the update →

February 2026

  1. Try-on

    Worldwide Language Support

    Genlook is built for global fashion brands. The try on widget and merchant dashboard are now available in a wide range of languages, so your customers can shop…

    Read the update →

January 2026

  1. Try-on

    New Feature: Share Your Virtual Try-On Looks

    Let your customers share their virtual try-on results with friends and family using our new shareable links feature.

    Read the update →
  2. Company

    Affiliate Program Launch

    We've launched our official affiliate program. Earn $1 per install plus 30% recurring revenue for 24 months for every store you refer. Perfect for agencies,…

    Read the update →

December 2025

  1. Integrations

    Enhanced CRM Integration

    We've deepened our Shopify integration: captured leads now automatically sync to Shopify Customers with proper marketing consent flags. They are also…

    Read the update →
  2. Try-on

    Now Supporting Footwear & Eyewear Virtual Try-On

    We've upgraded our AI models to support realistic virtual try-on for shoes, sneakers, and glasses.

    Read the update →
  3. Try-on

    Smart Auto-Cropping for Better Try-On Results

    We've introduced a smart auto-cropping feature that automatically centers and frames user photos for higher quality virtual try-ons.

    Read the update →
  4. Dashboard & analytics

    Streamlining Your Workflow: A Simplified Admin Interface

    We've redesigned the Genlook admin dashboard to focus on Collection-based management, making it faster and easier to set up virtual try-on for your store.

    Read the update →

November 2025

  1. Dashboard & analytics

    User Usage Limits Control

    Merchants can now set a maximum number of generations per user in the settings. This new control helps you better manage your credit usage and prevent…

    Read the update →
  2. Dashboard & analytics

    Customizable Email Collection

    You can now configure when to ask users for their email during the virtual try on process, giving you more control over lead generation. Tailor your lead…

    Read the update →
  3. Dashboard & analytics

    Integrated Email Collection for Lead Generation

    Turn your virtual fitting room into a lead magnet. You can now collect emails from high intent shoppers directly within the try on experience using our new…

    Read the update →
  4. Dashboard & analytics

    Introducing Order Analytics: Track Your Virtual Try-On ROI

    Track the real impact of virtual try-on on your sales. Our new Order Analytics feature shows you exactly how Genlook drives revenue and converts shoppers into buyers.

    Read the update →

October 2025

  1. Dashboard & analytics

    Measure What Matters: Introducing the New Analytics Dashboard

    Dive deep into your virtual try-on performance. Our new analytics dashboard gives you the insights you need to understand user engagement and boost conversions.

    Read the update →
  2. Company

    New, More Affordable Pricing: Passing Our Savings on to You

    We're excited to announce new, lower pricing for Genlook. Learn how we're making our powerful AI virtual try-on technology more accessible for every Shopify store.

    Read the update →
  3. Company

    Our First 5-Star Review: Why It Means the World to Us

    We just received our first 5-star review on the Shopify App Store! Here's the full story and why this milestone is so much more than just a rating for us.

    Read the update →
  4. Dashboard & analytics

    New Feature: Enable Genlook on Entire Collections

    Save time and roll out virtual try-on faster by enabling the Genlook widget for entire product collections at once.

    Read the update →
  5. Company

    Introducing a Free Tool for Merchant Marketing

    Generate stunning marketing images for your products with our new free tool. Create user-generated content style images with your products on different models.

    Read the update →

See it on your own products.

Install Genlook in a few minutes. The Free plan includes 10 try-ons a month.