Thibault Mathian

Founder, Genlook

Founder of Genlook. Building AI virtual try-on for Shopify.

Articles by Thibault Mathian

Jul 2026

The 7 Best Virtual Try-On Modules for PrestaShop (2026)A practical comparison of virtual try-on modules and solutions that actually work with PrestaShop in 2026: technology, product categories, pricing, and how to choose for your store.

COMPARISON→Jul 2026

ASOS Launches Hybrid Virtual Try-On: Your Photo or 20 Diverse AI ModelsASOS rolled out a hybrid virtual try-on with AIUTA: shoppers can try clothes on their own photo or on 20 diverse AI models. Here is what it means for independent merchants.

NEWS→Jul 2026

The 7 Best Virtual Try-On Plugins for WooCommerce (2026)A practical comparison of virtual try-on plugins that actually work with WooCommerce in 2026: technology, product categories, pricing, and how to choose for your store.

COMPARISON→Jul 2026

How to Get a Zara-Style AI Fitting Room on Your Own StoreZara's AI virtual fitting room set a new standard for fashion e-commerce. Here is how any independent store can offer the same experience, with less friction and no app.

GUIDE→Jul 2026

Google's Universal Cart: After Try-On, Google Wants the Whole CheckoutAnnounced at Google I/O 2026, Universal Cart puts one AI-powered shopping cart across Search, Gemini, YouTube and Gmail. Here is what independent merchants need to do about it.

NEWS→Jul 2026

Virtual Try-On for Swimwear: The Guide for Online StoresSwimwear is the most fit-sensitive category in fashion, and much of it is final sale. Learn how online swimwear brands use AI virtual try-on to build buying confidence.

TECHNOLOGY→Jul 2026

Colored Contact Lens Virtual Try-On: A Guide for Online SellersColored contacts are a "will it suit me?" purchase. See how a virtual try-on that renders lens color on each shopper's own eye cuts returns and lifts conversion, with real before/after examples.

GUIDE→May 2026

Google Doppl Shuts Down: The Big Migration to Search & ShoppingGoogle's experimental virtual try-on app Doppl closed on April 30, 2026. Here is what the migration to Search & Shopping means for brands and Shopify merchants.

NEWS→May 2026

Virtual Try-On for Eyewear on Shopify: The Complete GuideEyewear is the most mature virtual try-on category. Learn how Shopify brands use Generative AI to replicate the in-store experience and boost conversions by up to 400%.

TECHNOLOGY→May 2026

Virtual Try-On for Petwear: Why Pet Apparel is the Next Major E-Commerce CategoryPet clothing is a rapidly growing DTC niche. Discover why brands are turning to AI virtual try-on to solve complex pet sizing, reduce returns, and boost sales.

TECHNOLOGY→May 2026

Virtual Try-On for Shoes on Shopify: Sneakers, Boots, and HeelsShoes have the highest return rate in e-commerce at 31.4%. Learn how Shopify brands are using AR and Generative AI virtual try-on to cut footwear returns by up to 64%.

TECHNOLOGY→May 2026

Virtual Try-On for Wigs and Hairstyles: The Ultimate Shopify GuideWigs have one of the highest return rates in beauty. Learn how Shopify brands are using AI virtual try-on to let shoppers test hairstyles and reduce returns.

TECHNOLOGY→May 2026

What is Virtual Try-On? Definition, Types, and Use CasesDiscover what virtual try-on (VTO) is, how augmented reality and generative AI power it, and its top use cases in fashion and e-commerce.

TECHNOLOGY→May 2026

The 6 Best Virtual Try-On Apps for Shopify in 2026, by Product CategoryWe compared the leading Shopify virtual try-on apps for clothing, eyewear, jewelry, shoes, and beauty: which technology fits your products, what the vendors actually claim, and how to test them, with a clear disclosure of where we're biased.

TOOLS→Mar 2026

7 Proven Strategies to Increase Traffic to Your Shopify Fashion Store in 2026Discover 7 proven strategies to increase high-quality traffic to your Shopify fashion store in 2026, featuring AI search optimization and virtual try-on.

STRATEGY→Jan 2026

Decart AI's Lucy 2.0: The Real-Time Video Virtual Try-On RevolutionDecart AI just released Lucy 2.0, a real-time world transformation model that allows for live outfit changes in video. Here is what it means for fashion e-commerce.

INDUSTRY→Jan 2026

9 Real Virtual Try-On Examples in Retail: Zara, Nike, Gucci & More (2026)How Zara, Nike, Gucci, Warby Parker, IKEA and independent stores actually use virtual try-on in 2026: what each implementation does, why it works, and what you can copy.

TECHNOLOGY→Jan 2026

Zara Launches AI Virtual Try-On: A Wake-Up Call for Fashion E-CommerceZara's new AI virtual try-on signals a major shift in fashion e-commerce. Here's what it means for Shopify merchants and how to compete.

INDUSTRY→Dec 2025

40 Frequently Asked Questions about Genlook: The AI Virtual Try-On Shopify AppEverything you need to know about Genlook, the generative AI virtual try-on solution for Shopify fashion brands. From installation and customization to pricing and analytics.

GUIDE→Dec 2025

Best Shopify Inventory Management Apps for Apparel Brands (2025)Managing stock for a clothing brand is complex. Sizes, colors, and returns create chaos. Here are the top 5 inventory management apps specifically for fashion merchants.

TOOLS→Dec 2025

Virtual Fitting Room Market Report 2025: The Stats You Need to KnowThe 2025 market report is in: Virtual Fitting Rooms are projected to hit $13B by 2033. Here are the key statistics on consumer adoption, return rates, and why 70% of shoppers now expect this feature.

INDUSTRY→Dec 2025

Top 10 Shopify Apps for Clothing Stores in the United States (2025)Running a fashion brand in the US is competitive. Discover the 10 essential Shopify apps you need to increase sales, reduce returns, and build a loyal customer base in 2025.

TOOLS→Feb 2025

10 Proven Tactics to Optimize Shopify Product Pages for Higher ConversionsBoost your Shopify sales with these 10 data-driven product page tactics. From psychology-based pricing to mobile optimization and virtual try-on, learn how to turn browsers into buyers.

STRATEGY→Jan 2025

The 6 Best Virtual Sizing Tools for Fashion Retailers (2026 Update)Online fashion returns run at 24.4%, and wrong sizing drives most of them. We compare the 6 leading virtual sizing and try-on tools, from AI body scanning to data-driven size advisors.

TECHNOLOGY→Jan 2025

Best Virtual Try-On Software for Fashion: A Merchant's Guide (2026 Update)The leading virtual try-on software for fashion merchants, compared: GenLook, WANNA, 3DLOOK, Camweara, and Perfect Corp. Which technology fits your catalog and how hard each is to integrate.

TECHNOLOGY→

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